There’s actually no scarcity of choices when purchasing for new swimwear, however in 2025, designers are stepping as much as the problem, providing considerate silhouettes, intelligent material improvements, and a welcome dose of persona.
To make the minimize, manufacturers are pondering far past flimsy, stringy separates and specializing in offering kinds that flatter, operate and final, irrespective of the place your summer season takes you. From native icons that stand the check of time to rising manufacturers refreshing the class with whimsical designs and sustainability on the forefront, the class has by no means been so thrilling.
Whereas some labels champion timeless minimalism, others lean into retro nostalgia and trend-forward kinds, making the case for a seasonal rotation of mood-dependent go-tos. So whether or not you’re plotting a Mediterranean escape or making ready for a Southern Hemisphere summer season of backyard-lounging and ocean dips, these are the swimwear manufacturers value investing on this season.
Finest swimwear manufacturers for 2025
Reborn in 2015 after an ’80s heyday, Hunza G’s cult standing rests on its iconic Unique Crinkle material, stitched with microscopic precision and formed to flatter each curve.
The model’s one-size-fits-most has develop into a technical achievement that feels as easy because it appears—and has garnered followers in lots of a celeb. For swimsuits that slip on with ease whereas making you’re feeling immediately polished, look no additional than this British basic.
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For many who love their swim with a touch of old-school glamour, JETS is the Australian stalwart that at all times delivers. With 20 years of workmanship behind it, the model focuses on flattering silhouettes, refined particulars and materials sourced from Europe’s most superior mills.
JETS items look elegant however work laborious, because of meticulous fittings and revolutionary supplies made out of regenerated nylon. Suppose timeless traces, refined prints and swimsuits that keep in your wardrobe for seasons to return.
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This mother-daughter-founded model has develop into a favorite amongst celebrities for its mixture of flattering cuts, playfully female color palettes and trend-forward designs. What started as a small beachside undertaking has grown into a world life-style label spanning swim, ready-to-wear, knits, and activewear, with collaborations with names like Bella Hadid, Pamela Anderson, and Kylie Jenner. So, in case you have your staples sorted and are after one thing with a bit of extra West Coast aptitude, Frankie’s has you coated.
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Based in 2012 by Becky Morton, Peony is the Aussie model for romantics at coronary heart, stealing your coronary heart with its private designs and meticulous craftsmanship. Each print begins as a hand-drawn sketch, each material is created with intention, and each swimsuit is made out of recycled supplies in and out.
There’s a nostalgic softness to the model’s aesthetic, but the sustainability credentials are completely fashionable. Dreamy, but constructed to final.
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Created to make swimsuit purchasing stress-free, Andie Swim focuses on consolation, intelligent building and real-life practicality. No sliding straps, no awkward adjusting and no fits you solely put on as soon as. Andie’s workforce listens obsessively to suggestions from 1000’s of girls, refining suits till they really feel supportive, safe and genuinely straightforward to put on.
These are fashionable staples designed for pool days, ocean swims and spontaneous weekends away with out all of the fuss and confusion.
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Based by Yolngu designer Liandra Gaykamangu, Liandra blends up to date swimwear with the richness of Indigenous Australian storytelling. The model works carefully with distant communities to create significant employment and have fun cultural connections, with every assortment reflecting a deep love of Nation, expressed by way of considerate prints, elegant cuts and sustainably minded manufacturing.
Liandra’s swimwear feels purposeful but fantastically wearable, providing a contemporary perspective throughout the Australian style panorama. It’s swim with soul.
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Bringing the identical whimsy of its ready-to-wear to its swim providing, EM on Holiday gives items that really feel straight out of a nostalgic household trip.
Suppose retro hibiscus brights, snug cuts and playful rash vests reimagined for maturity—a go-to for anybody who desires their swimwear to really feel like a vacation in itself.
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For a fashion-forward edge to the swim lineup, With Jéan has shortly develop into a go-to for channelling the identical youthful, Y2K-infused cool discovered throughout its ready-to-wear collections.
Based by finest mates in 2017, the model creates items that really feel contemporary, flirty and effortlessly present. Anticipate silhouettes that nod to the runway with out dropping their beach-day practicality.
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RAQ is the Melbourne label rewriting the principles for fuller-bust swimwear, proving assist and magnificence can stay fortunately collectively.
With 66 bra sizes and silhouettes—all impressed by Greek summers—every bit feels assured, clear and genuinely snug. It’s the model serving to D–J cup wearers lastly discover the dream bikini they have been looking for!
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With its refined palettes and silhouettes, Bondi Born captures the serenity and class of Sydney’s most iconic seaside and interprets it into elevated resortwear and impeccably made swimwear.
Recognized for distinctive Italian materials and items that sculpt with out limiting, the model specialises in quiet luxurious with a distinctly Australian ease.
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Faithfull is the wardrobe equal of a European summer season daydream. Based by mates Sarah-Jane Abrahams and Helle Them-Enger between Bali and Australia, the model leans into vintage-inspired prints, breezy shapes and a vacation ease.
From nostalgic clothes to swimsuits that transfer seamlessly from seaside to avenue, each piece is thoughtfully made, balancing sartorial attraction with a deep respect for nature—the model has been proudly B-Corp-certified since 2019.
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The maestros of restraint, Matteau has set the benchmark for elevated minimalism.
The Australian label focuses on clear traces, impeccable suits and understated silhouettes that prioritise longevity. From the considerate building to the accountable manufacturing that helps native makers and the extremely stylish designs, Matteau’s items are designed to outlast developments and type the spine of a timeless summer season wardrobe.
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The world of swimwear hasn’t at all times been an inclusive one, however You Swim is redefining what a match can seem like, designing swimwear that adapts to your physique moderately than the opposite approach round.
Their revolutionary Versoform material stretches comfortably throughout sizes US 2-24, providing flexibility with out dropping form or assist. With no facet seams and smooth, fashionable cuts, these items really feel and function like a second pores and skin. Not solely are they straightforward on the eyes, however the model champions physique neutrality and celebrates change, creating swimsuits that develop, shrink and shift with you thru the seasons—suppose swimwear for actual life, with consolation and acceptance at its core.
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Modibodi brings its leak-proof innovation to the seaside and pool, creating swimwear that’s purposeful all month lengthy with out sacrificing model.
Based by Kristy Chong after her personal irritating expertise with conventional disposable hygiene merchandise, the Aussie model now gives OKEO-TEX-certified clothes which are examined to stay leak-proof for as much as 100 washes. The items look smooth and streamlined however ship severe efficiency, providing peace of thoughts for durations, postpartum life or mild bladder leaks. Totally liberating, if you happen to ask us.
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With its delicate retro leanings, FELLA designs emphasise match and tactile texture.
Referencing all the pieces from 90s minimalism to Mediterranean holidays, whereas sustaining a clear, up to date polish, every season sees collaborations with artists that deliver new color and persona to the model’s signature simplicity.
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Based by ever-stylish Olive Cooke, Cooke Swim mixes basic cuts with distinctive twists, leading to swimwear that feels flattering, fashionable and easy.
In-house prints draw from nature and far-flung holidays, making a cohesive resort temper that carries by way of every assortment. Materials are buttery, suits are straightforward, and the styling potentialities are infinite because of intelligent mix-and-match choices.
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