From the rise of personalised vitamin to the rising significance of interoperability, healthcare is on the cusp of transformative change. Discover the important thing traits and predictions that can form the healthcare panorama in 2025, in line with 25 trade leaders.
Naveen Jain, CEO and Founding father of Viome
“By 2025, personalised vitamin will evolve from a distinct segment innovation to a cornerstone of mainstream wellness. Confronted with escalating healthcare prices, insurers and employers will undertake precision vitamin as an economical technique to reinforce inhabitants well being. Advances in AI, genomics, and microbiome science will speed up the transition from reactive remedy to proactive, precision-driven well being administration. Coverage shifts could combine healthcare and agriculture, incentivizing the cultivation of nutrient-dense, microbiome-supportive meals. Strategic public-private collaborations might democratize well being applied sciences, addressing systemic inequities and increasing entry to transformative options. These forces, collectively, will redefine the intersection of wellness and healthcare, steering us towards a future the place personalised well being is each scalable and equitable.”
Oliver Kharraz, Founder & CEO, Zocdoc
Tech giants have had a notable lack of traction in healthcare, and Amazon, Apple, Google, and Microsoft have all realized firsthand that this area is just not simple to disrupt from the surface in. Whereas most have retrenched, Amazon has endured. Regardless of numerous pivots, it has not but been capable of present traction on this area. For a corporation that prizes effectivity, it’s untenable to proceed to hold a whole bunch of thousands and thousands in losses. 2025 would be the 12 months that they decide that they don’t have the margins to make healthcare work, and managing healthcare suppliers is a really completely different enterprise than managing logistics. We might even see a pivot that prioritizes pharmacy—which is extra aligned with their core competencies and is extra scalable—and divests different care companies.
Dr. Shantanu Nundy, EVP and Chief Well being Officer, Accolade
In 2025, I anticipate a lot of digital well being firms to both fold or need to compromise on their core mission, and plenty of well being methods having to go back-to-basics and revert to their outdated methods as a result of profitability pressures. I’m optimistic that well-positioned well being methods will lastly start to harness investments within the three Ds (distributed, digitally enabled, decentralized) to reinvent healthcare, though on the danger of making extra of the have and have-nots. I’m additionally optimistic that the brand new administration will additional speed up the adoption of AI and hopefully with the suitable safeguards in place.
Brad Kittredge, CEO and Co-Founding father of Brightside Well being
For a number of years, trade watchers have questioned whether or not the billions invested in digital well being would repay. In 2025, I count on that we’ll begin to see the successful crop of firms emerge, with a number of submitting for IPOs.
Moreover, I imagine we’ll witness much more collaboration as hospitals and well being methods flip to digital well being options for help in delivering psychological well being care. Well being methods are unable to handle the demand for care and the range of wants on their very own. The trade will proceed to take a extra built-in strategy between conventional healthcare and telemental healthcare for the supply of high-quality, well timed, and reasonably priced psychological well being care, attaining higher affected person outcomes and decreasing supplier burden.
Dr. Annie Tsui, chief of neurology, Entry TeleCare
“The doctor scarcity will proceed to restrict healthcare choices for sufferers, however expertise will ease the burden on clinicians and improve accessibility for these in search of care. The Affiliation of American Medical Schools (AAMC) delivered to gentle earlier this 12 months that the doctor scarcity might attain as many as 86,000 suppliers by 2036. Figuring out that sufferers could wait a year-plus for a specialist appointment, I can’t emphasize sufficient the significance of two issues: preventative care and telemedicine. Sufferers ought to make the most of a main care doctor repeatedly and keep on high of routine care, together with food regimen and train. Doing so will scale back the necessity to see specialists. Sufferers may be unaware of how broadly telemedicine has been adopted over the previous few years with a purpose to broaden entry to care, together with at their native hospital. It’s a superb and rising – however nonetheless underutilized – useful resource that may enhance their general outcomes and considerably expedite a affected person’s healthcare journey.”
Dan Nardi, CEO of Reimagine Care
“Sufferers in most cancers remedy deserve care that matches seamlessly into their lives—whether or not that’s within the hospital, at house, or by means of digital and digital connections on the proper occasions. As we sit up for 2025, I anticipate the supply of on-demand, personalised help, will proceed to turn out to be extra broadly obtainable. A concentrate on proactive care, as highlighted by the Enhancing Oncology Mannequin (EOM) High quality Measure #1, is about extra than simply preserving sufferers out of the hospital; it’s about giving them peace of thoughts and simplifying their care journey.”
Christoph Pedain, PhD, Enterprise Chief, Hospital Affected person Monitoring at Philips
“In 2025, interoperability is predicted to see larger adoption, pushed by collaboration amongst well being expertise distributors. Presently, 38% of clinicians imagine that pulling collectively affected person knowledge takes time away from affected person care. Interoperability provides an answer by enabling clinicians to extract significant insights from huge quantities of affected person knowledge.
One key development is the preliminary deployment of service-oriented system connectivity (SDC) requirements, that are poised to turn out to be the trade norm. SDC facilitates seamless interoperability throughout medical units and platforms, creating a standard language between SDC-ready units. This permits clinicians to entry and act on knowledge from numerous applied sciences, similar to affected person displays, sensors, and infusion pumps, whatever the producer. This enhanced knowledge accessibility helps correct decision-making and improves the standard of affected person care.
Nevertheless, to unlock the total potential of SDC, the trade should prioritize collaboration over competitors. Well being expertise distributors must decide to creating an open ecosystem for affected person knowledge and prioritize interoperability when designing new options and platforms.”
Jason Herzog, CO-Founder and CEO and Holon Well being
In 2025, digital options will proceed to develop in recognition and adoption. We’re anticipating that medication-assisted remedy (MAT) through telehealth shall be granted a everlasting extension through laws. These traits will proceed to permit larger entry to extra sufferers, significantly those that have been arduous to succeed in or reluctant to have interaction in conventional fashions. We anticipate that these versatile and digital care choices will proceed to realize momentum as we see enchancment in engagement and outcomes.
AI and digital apps could have essentially the most important influence on substance use dysfunction (SUD) remedy in 2025. We predict that AI performance will proceed to cut back administrative frustrations for suppliers and sufferers—resulting in a greater expertise for each.
Andy Flanagan, CEO at Iris Telehealth
“The way forward for behavioral healthcare will mirror the patient-centric flexibility that sparked the telehealth revolution – however this time, for suppliers. We’ll see the emergence of “apply autonomy” as a basic proper of psychological well being professionals, the place clinicians design their very own hybrid supply fashions based mostly on their experience and life-style wants. This shift will set off a mass exodus from conventional office-bound practices towards fluid care fashions the place suppliers select their work setting based mostly on medical effectiveness relatively than institutional mandates. The end result? A behavioral well being workforce that’s extra glad, extra secure, and in the end more practical at delivering care.”
Angel Mena, MD, Chief Medical Officer, symplr
Clinicians are uniquely positioned to bridge the gaps between IT, operations, and affected person care. Nevertheless, because the 2024 Compass Survey highlights, 85% of clinicians nonetheless waste important time on administrative duties – time that may very well be reclaimed by means of higher collaboration and expertise alignment. The answer is obvious: clinicians should be introduced into the fold early, not simply as customers however as decision-makers in expertise technique. By actively involving clinicians in system consolidation efforts and pre-purchase choices, well being methods can scale back redundancies, improve affected person care, and shield employees from burnout. The way forward for healthcare is dependent upon leveraging clinicians’ insights to create methods that truly work for everybody (sufferers included).
Graham Gardner, CEO & Founding father of Kyruus Well being
“Going through unprecedented demand for healthcare companies from the growing older inhabitants, essentially the most modern healthcare organizations will broaden their community of care choices past their conventional supplier teams. By incorporating virtual-first supplier companions, retail clinics, and self-service medical packages, these organizations will guarantee entry for sufferers needing in-person appointments whereas retaining the loyalty of all of those that flip to them for care.”
Harshit Jain, MD – Founder & World CEO, Doceree
“The complexities of healthcare have established it as a science in its personal proper. In 2024, as digital adoption expanded throughout the healthcare trade, advertising communications additionally developed, considerably influenced by applied sciences like Synthetic Intelligence. Manufacturers have more and more shifted focus from merely participating healthcare professionals (HCPs) to attaining healthcare outcomes by means of improved script lifts, in partnership with HIPAA licensed, data-compliant platforms—all because of superior AI options which are serving to manufacturers attain HCPs at scale and with precision. Transferring into 2025, the power of manufacturers to leverage AI for ‘personalised communication’ and supply of the ‘proper messaging on the proper time’ shall be noticed with even established manufacturers prioritising knowledge safety and privateness alongside technological advances. At Doceree, we will stay devoted to enriching HCP-patient engagement, strengthening world partnerships, and empowering the life sciences sector to succeed in new milestones responsibly and ethically.”
Bethany Robertson, Scientific Govt, Wolters Kluwer Well being
In the course of the third quarter of 2024, there have been 27 introduced hospital mergers and acquisitions, representing $13.3 billion in transacted income marking the very best quantity in seven years. As healthcare mergers and acquisitions reshape the trade, one vital but typically neglected issue is cultural alignment, particularly inside care groups. That is the place nursing leaders should step in—bridging the hole between medical excellence and strategic integration. Nurse leaders, similar to Chief Nursing Officers/Chief Nurse Executives, are uniquely positioned to make sure seamless integrations throughout healthcare amenities, selling patient-centered care and medical excellence whereas constructing belief and cohesion throughout numerous groups. These cultural and competency alignments are important for efficient collaboration in newly merged organizations, supporting a secure, unified strategy to affected person care and organizational success.
Frank Harvey, Chief Govt Officer, Surescripts
“In 2025, I count on healthcare’s narrative shall be one among transformation—pushed by optimism, innovation, and cross-sector collaboration. For clinicians, pharmacists, well being plans, expertise suppliers—and anybody who has a job in supporting affected person care—the trail ahead begins with a willingness to come back collectively and discuss to maneuver ahead collaboratively. From there, we’ll proceed to work collectively to search out options for our challenges but additionally proceed innovating for the way forward for healthcare. We should keep in mind that we have now extra in frequent than it could appear, and crucial factor all of us share is our function—serving to enhance affected person care.”
Tom Langan, Interim CEO, Veradigm
In 2025, I see a renewed focus in establishing unified networks that bridge all healthcare stakeholders, from suppliers, to payers, to life sciences. I check with this because the “Veradigm Community.” This strategy not solely drives effectivity however ensures that care is coordinated and efficient. I predict that we’ll see a number of necessary initiatives throughout the healthcare ecosystem to make sure a extra seamless knowledge trade, together with the usage of AI to standardize knowledge codecs and strengthened bi-directional connections between suppliers and payers.
Jeff Smith, CEO of Bamboo Well being
In 2025, payers and suppliers should align extra carefully on shared outcomes and high quality metrics. This shall be vital to decreasing prices and enhancing take care of high-cost, high-need sufferers, particularly these with psychological sickness, substance use dysfunction, and comorbidities. Presently, preventable psychological health-related bills value the U.S. practically $477.5 billion yearly, a quantity anticipated to rise considerably with out intervention. By specializing in key metrics like Comply with-Up After Hospitalization for Psychological Sickness (FUH), Comply with-Up After Emergency Division Go to for Alcohol and Different Drug Abuse (FUA) and Comply with-Up After Emergency Division Go to for Psychological Sickness (FUM), payers and suppliers can bridge gaps in care, help early intervention and elevate whole-person well being outcomes.
Chris Bowen, founder and CISO at ClearDATA
Cloud Will Be the Dominant Infrastructure in Healthcare. By 2025, most healthcare organizations could have accomplished their transition to cloud-first methods. The adoption of cloud companies will speed up as a result of their scalability, value effectivity, and the power to help key healthcare supply mechanisms, like telehealth, EHR methods, and data-intensive purposes like genomics and AI-driven diagnostics.
Sujay Jadhav, CEO at Verana Well being
“In 2025, exterior management arms (ECAs) are anticipated to realize broader acceptance in medical analysis, because of their skill to leverage real-world knowledge (RWD) from dependable sources similar to digital well being information (EHRs). This strategy will help deal with important moral dilemmas in randomized managed trials the place sufferers in want of remedy are randomized to placebo, even when efficient remedies exist already; and in uncommon ailments, the place there are sometimes no or few remedy choices obtainable. In uncommon ailments, the place there are smaller affected person populations, ECAs enable researchers to make the most of present knowledge, relatively than having to search out sufficient sufferers to enroll in a trial. RWD allows ECAs that deal with this problem by offering high-quality insights on sufferers with comparable situations, remedies, and outcomes. The information creates a dependable comparability group, decreasing the necessity for non-interventional teams and accelerating the event of recent therapies—all whereas upholding scientific requirements.”
Dr. Jon Bloom, CEO & Co-founder of Podimetrics
“In 2025, count on to see elevated adoption of GenAI-powered companies that can enhance affected person expertise and engagement, all with a laser concentrate on enhancing adherence for essentially the most at-risk affected person populations. On the firm I lead, we’re already listening to and seeing a name for this from the well being plans and at-risk suppliers that we help with preventive diabetes care focused on the highest danger sufferers who’re probably to expertise a diabetic foot ulcer or worse, a diabetic amputation. These sufferers, lots of whom are coated by Medicaid and/or signify minority populations, are already extremely overwhelmed with simply managing their diabetes and are tremendously in want of training and training help to deal with the myriad of comorbidities they’re experiencing. Subsequent 12 months, search for elevated funding and adoption of GenAI-powered companies which are centered on affected person engagement and expertise, and that encompass the affected person with expertise, training, teaching, and constant personalised communications – in addition to SDOH-specific help – with a purpose to maximize adherence and outcomes for numerous, at-risk sufferers.”
Tony Vahedian, CEO of CCS
“In keeping with a latest report, the bodily and psychological well being standing of People is deteriorating at an alarming price, pushed by the rise in power situations. From 2020 to 2050, the proportion of U.S. adults with power situations is projected to extend by 12.4 proportion factors. Whereas clinician burnout has dominated newspaper headlines, burnout in sufferers with power situations– and their caregivers– has emerged as a silent disaster. The emotional toll of managing a power situation in our extremely fragmented well being system is profound, leading to a 2-3X improve in psychological well being challenges than these with no power situation. My prediction for 2025 is that this disaster will lastly command the eye it deserves, motivating the trade to take motion. Harnessing the ability of AI fashions to foretell these sufferers probably to discontinue remedy is a crucial first step. Subsequent 12 months, I additionally foresee the healthcare trade taking the proper steps to lastly defragment power care administration for sufferers and caregivers, together with surrounding sufferers with a consumer-like personalised expertise that integrates each training and training on illness administration; remedy (system and medicine); and the continued life-style adjustments that result in long-term more healthy habits.”
Jake Pyles, CEO at CipherHealth
Worth-Primarily based Care Adoption Throughout the Maturity Spectrum
Whereas historically led by progressive well being methods, value-based care (VBC) is now being embraced by extra “middle-of-the-pack” organizations, catalyzed by CMS and initiatives just like the TEAM cost mannequin. In 2025, count on this pattern to develop as healthcare suppliers throughout the board, no matter their earlier VBC readiness, acknowledge the necessity to transfer past fee-for-service fashions. This shift indicators that VBC is not an elective pathway however a requisite for sustainable, high quality care throughout healthcare settings.
Dr. Luke Hansen, MD, MHS, Chief Medical Officer, Arcadia
“Worth transparency shall be a rising focus in healthcare in 2025, however maybe not in the best way you’d suppose. Whereas we could not see worth transparency knowledge immediately remodel how affected person customers store for companies, savvy healthcare organizations will more and more information sufferers towards cost-effective care knowledgeable by clearer pricing info. For instance, an employer might use worth transparency knowledge alongside high quality knowledge to determine alternatives to design high-value specialty networks. Utilizing this data-driven strategy, employers can strategy referral patterns with new readability knowledgeable by the worth that particular person suppliers carry in comparison with others available in the market. This incremental perception is particularly vital to speed up the unfold of value-based care within the business line of enterprise.”
Quentin Blackford, President and CEO at iRhythm
Main Care would be the Gateway to Early Detection and Specialised Care
With specialty care within the U.S. persevering with to face an overload resulting in lengthy affected person wait occasions for appointments, main care will solidify its function because the gateway to early detection and specialised care, enabled by actionable insights from distant monitoring units. These digital well being instruments powered by AI and built-in into present workflows will empower main care to determine situations earlier, information well timed remedy, and scale back the burden on specialists. This shift will improve care coordination, enhance affected person outcomes, and optimize useful resource allocation throughout the healthcare system.
Amy Brown, founder and CEO of Authenticx
There shall be an trade recognition of the healthcare system’s determinants of well being (HSDOH).
In terms of predicting healthcare standing, danger degree and outcomes for sufferers, a lot of the main focus, traditionally, has been positioned on medical components. Within the mid 1900s, the popularity of social determinants of well being started to realize recognition. Subsequent 12 months, the trade will understand that well being outcomes are impacted by extra than simply medical care and affected person social determinants. The “healthcare system determinants of well being” (or HSDOH) will emerge as an unavoidable reality the healthcare trade and regulators should acknowledge if there may be to be any actual change within the entry, affordability and medical outcomes within the U.S.
Meredith Kirchner, Chief Working Officer at Curae
“In 2025, well being methods will transition from conventional cost plans to a extra retail-like resolution: affected person financing packages. These packages deal with rising rates of interest and rising, unsustainable out-of-pocket prices by providing versatile, structured cost choices that make healthcare bills extra manageable for sufferers. By securing funds for affected person obligations and implementing sustainable options, well being methods can navigate growing monetary pressures whereas balancing affected person affordability, engagement, and care entry. Additional, affected person financing packages immediately reply to disruptions within the medical debt trade as populous states enact legal guidelines proscribing debt assortment— similar to prohibiting suppliers from pursuing balances for sufferers beneath sure FPL thresholds or promoting affected person debt. These packages, which offer loans or credit score by means of third-party establishments with clear phrases and regulatory oversight, guarantee dependable money circulate and scale back reliance on collections. As these shifts take maintain, affected person financing will emerge because the cornerstone of economic methods, balancing financial sustainability with improved entry to care.”
