Ladies’s well being is lastly getting the remedy it deserves. Traditionally neglected, downplayed, and uncared for, buyers have noticed the largely untapped alternative the sector presents. Enterprise capital funding within the girls’s well being sector has surged by 314% over the previous 5 years, and regardless of the latest slowdown in startup funding, mid-year knowledge reveals the sector is on monitor for one more record-breaking 12 months.
Whereas girls spend 25% extra time unwell in comparison with males, the prognosis is extremely promising. In keeping with the World Financial Discussion board’s Global Gender Gap report, the well being hole has closed by 96% since monitoring started in 2006—and as analysis and innovation within the area continues, the approaching years promise additional enchancment, offering girls the world over with instruments and coverings to assist them dwell longer, happier, and extra comfy lives.
2025’s prime girls’s well being developments
As curiosity and funding within the girls’s well being area grows, this can drive marked enhancements and widespread innovation within the sector, with various key developments starting to emerge.
1. Predictive and preventative care
By 2030, an estimated 1.2 billion girls shall be of menopausal or postmenopausal age. Nevertheless, moderately than ready for signs to look, there’s a rising pattern in the direction of proactive administration for girls of their 30s and early 40s.
Analysis shows that making focused life-style changes—consuming a balanced weight loss plan, exercising frequently, and taking good care of your psychological well being—mixed with the correct dietary supplements can considerably delay, handle, and ease menopausal signs. Important to that is the accessibility of detailed insights into bodily adjustments, driving elevated demand for at-home monitoring options. Mira, as an illustration, launched a Menopause Transitions Package that enables girls to trace hormonal shifts over time, serving to them establish patterns early and adapt their well being methods proactively.
Precisely predicting the onset of menopause has lengthy been a problem, however 2025 might mark a change. In 2024, there was a notable improve in analysis into early menopause, with scientists centered on growing predictive models to pinpoint when and why menopause is more likely to happen. Mixed with a rising provide of private hormonal, genetic, and normal well being knowledge, predicting and stopping signs—and getting ready for its impression on household, work, and well being—will ease the struggles of growing old.
2. Digital biomarker integration
Wearable expertise has made accessing huge quantities of digital biomarkers—goal physiological measures collected by digital gadgets—attainable at an inexpensive worth, offering people with a clearer image of their well being and well-being.
Nevertheless, unlocking the total potential of this knowledge would require higher collaboration inside the girls’s well being sector. For example, research reveals that blood glucose ranges improve throughout ovulation and drop sharply throughout menstruation—which might trigger important bodily and emotional impacts. By integrating blood glucose-related biomarkers with menstrual-related knowledge, girls might higher perceive how their cycles impression glucose ranges and the way they’ll alter their remedy plans accordingly.
Within the 12 months forward, the sector will shift towards combining its numerous knowledge sources to create holistic, personalised well being options. For instance, wearable tech companies WHOOP and Withings collaborated, offering customers with the instruments to measure and handle superior physique composition metrics.
3. AI assistants
AI use will solely improve within the 12 months forward as a part of the broader shift in the direction of making providers and assist extra accessible and handy for girls who’re 50% extra more likely to skip appointments as a result of lengthy wait occasions. As well as, 9% admit they lack dependable transportation, and seven% state appointments conflict with their work schedule.
This pattern may even immediate a higher shift in the direction of asynchronous telehealth—enabling sufferers to share info digitally and medical doctors to reply when out there, offering higher flexibility and improved effectivity for each sufferers and sometimes understaffed healthcare providers.
4. Market consolidation
A lot of this innovation shall be pushed by mergers and acquisitions, as corporations search to consolidate experience and sources to strengthen their market positions. Such offers are more likely to turn out to be extra frequent as market leaders place themselves for development and tech giants broaden into the area—as proven by Samsung’s latest acquisition of fetal ultrasound firm Sonio.
Corporations leveraging bio-generated knowledge shall be notably enticing targets as precision well being—personalised approaches that take into consideration an individual’s genes, surroundings, and life-style—take heart stage in healthcare innovation. For instance, Mira partnered with Oura to assist girls on their menopause journeys by combining Mira’s hormone monitoring with Oura’s personalised well being insights, enabling girls to grasp the connections between hormone ranges, life-style elements, and signs.
For customers, higher consolidation will speed up the event of impactful options, with underserved areas corresponding to menopause care, non-hormonal contraception, and STI therapies notably well-positioned for breakthroughs.
5. Continued trials and tribulations in femtech
Regardless of the progress, deep-rooted challenges stay that have to be addressed to take care of development.
An absence of analysis has traditionally held girls’s well being again, with girls typically nonetheless excluded from medical trials for causes from ‘hormone interference’ to an absence of basic variations between female and male our bodies. Nevertheless, health data tells a really completely different story. Ladies are twice as more likely to die from coronary heart assaults, worse affected by lung most cancers, and extra more likely to undergo from Alzheimer’s and autoimmune illnesses. Evidently, there are basic variations that require women-focused analysis to grasp.
Whereas progress is being made—evidenced by the rising funding in femtech—important funding gaps stay. Ladies’s well being solely accounts for lower than 2% of whole well being expertise funding. This disparity shouldn’t be as a result of an absence of promise or demand, however stems from the male-dominated enterprise capital panorama, the place over 80% of agency companions are males, and—in my expertise—don’t perceive the vital want to enhance girls’s well being.
Compounding the difficulty, a disproportionate quantity of femtech funding is directed towards male-led startups. Whereas males are welcome within the sector, gender biases are undeniably shaping the area. Feminine-founded femtech startups increase 23% much less capital on common and obtain simply 28% of VC funding—10% lower than male-led groups.
Femtech holds important promise, and 2025 shall be one other profitable 12 months for the sector. Nevertheless, addressing biases and making certain honest entry to funding shall be vital to unlocking its full potential—and at last bringing girls’s well being as much as requirements.
About Sylvia Kang
Sylvia Kang is a biomedical engineer and founding father of Mira, a San Francisco-based hormonal well being firm offering integrative care and hormonal testing for over 150,000 clients. Mira’s most vital breakthrough was inventing the market’s solely FDA-compliant at-home fertility monitor with quantitative expertise. Since 2015, Sylvia has been on a mission to develop data-driven hormonal well being options to assist girls make assured well being choices throughout each stage of their lives—from the menstrual stage to menopause.
