The homeowners of Kantar Group, the worldwide market analysis agency, are to discover a £5bn-plus sale of the division which provides carefully watched information on the efficiency of Britain’s supermarkets.
Sky Information has learnt that Kantar’s Worldpanel arm may very well be put up on the market later this yr.
The transfer, which has but to be formally accepted by Bain Capital and WPP Group, Kantar’s homeowners, would go away the corporate as a pureplay model technique consultancy.
Kantar Worldpanel is within the course of of mixing with Numerator, a US-based enterprise which was acquired in 2021.
Collectively, the enlarged enterprise supplies information representing 5 billion shoppers globally.
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Banking sources stated on Sunday evening that the Worldpanel enterprise might fetch nicely over £5bn in a sale.
That would go away the Kantar model technique enterprise to be listed or offered individually, in accordance with the sources.
Alternatively, Bain Capital and WPP might elect to drift all the group as an alternative of pursuing the Worldpanel sale.
Bankers have but to be appointed to deal with any public sale.
A sale at a bumper valuation would ship a uncommon piece of excellent information to WPP, which has seen its shares hammered amid doubts about its technique in a advertising and marketing companies business more and more prone to disruption by advances in synthetic intelligence.
Kantar and Bain Capital have been contacted for remark.
