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Why the EU beats Trump at the art of the deal

The Owner Press by The Owner Press
May 5, 2025
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Like Donald Trump, the EU prides itself on its mastery of the artwork of the deal. The trademark Brussels occasion is a summit that ends at three within the morning, with weary negotiators rising with a posh new accord.

The EU’s method of dealmaking is nearly the exact reverse of the White Home type. The US president is impulsive, fast-moving, makes excessive calls for and is keen to interrupt all the principles. The Europeans are legalistic, methodical and continually in search of compromises and trade-offs.

The Trump type is flashier and makes for higher headlines. The EU’s is lethal uninteresting however way more efficient.

The query of which type of dealmaking — Brussels boredom or Mar-a-Lago mayhem — works higher is greater than a matter of satisfaction. The way forward for the world economic system might hold on it. Each the EU and the US are at present making an attempt to provide you with new commerce offers. Additionally they urgently must settle their very own variations earlier than early July, when Trump’s 90-day pause on his “reciprocal” tariffs with the EU is scheduled to expire.

The EU-US commerce relationship in items is significantly bigger than the circulation between the US and China. And the transatlantic commerce in providers can be way more intense.

America’s tariffs on EU items at present stand at 10 per cent. However they’re set to rise to twenty per cent in July. The EU can be hit laborious by America’s 25 per cent tariffs on automobiles, metal and aluminium, with the specter of additional tariffs for prescribed drugs.

With a lot at stake, the European Fee is doing its utmost to de-dramatise its commerce battle with the Trump administration — and to keep away from turning it into an ideological wrestle or a trial of energy.

However Brussels bureaucrats have discovered coping with their Washington counterparts bewildering. One of many greatest issues is that it’s unclear who within the Trump administration has any actual authority to barter.

The Europeans are offering to purchase extra American produce, however they can not settle for everlasting tariffs on the present ranges. Some in Brussels concern that, come July, the Trump administration will merely prolong the present regime for an additional 90 days of negotiating time.

At that time, the EU may have choices to make. Does it lastly retaliate and at what stage? The overall assumption is that the Europeans will really feel compelled to hit again. The following query is whether or not retaliation might be restricted to commerce in items, the place the EU has extra to lose and its automotive business is especially weak.

American tech corporations are a a lot juicier goal than producers of Harley-Davidsons or Bourbon. However the Brussels mandarins even have to think about the likelihood that the Trump administration would reply to tech sanctions asymmetrically by pulling US troops out of Europe. That may make Europe way more weak to Russian aggression.

Given these unappealing choices — and the unpredictability of the White Home — the Europeans are doing what comes naturally: taking their time and shifting cautiously. Simply over a month has handed since Trump’s “liberation day” tariffs had been introduced and an enormous quantity has already modified. The one secure wager is that there might be much more turmoil over the following 60 days.

Just like the Chinese language, the Europeans are ready to see if gaps begin showing on American grocery store cabinets. Additionally they know that potential tariffs on prescribed drugs, whereas very painful for Europe, might spark a backlash within the US as important medicines shoot up in worth.

The perfect-case state of affairs for the Europeans is that the contradictions and self-harm within the Trump tariffs grow to be more and more evident within the run-up to July, resulting in Europe being supplied a significantly better deal than at present appears probably.

The European Fee is set to not enable all its negotiating vitality to be sucked up by a damage-limitation train with the US. One consequence of Trump’s world tariff conflict is that there’s a important enhance within the international locations that wish to negotiate commerce offers with the EU.

Piyush Goyal, the Indian commerce minister, was in Brussels final week. A brand new accord is prone to be signed between the UK and the EU later this month — clearing away a number of the most tough points left behind by Brexit. The United Arab Emirates opened free commerce negotiations with the EU a couple of weeks in the past. Commerce talks with Australia, lengthy stalled, have restarted. A cope with Latin America’s Mercosur bloc has already been agreed and awaits ratification. China can be eager to heat up commerce relations with Brussels — though the Europeans will proceed cautiously there.

The international locations which might be beating a path to Brussels will discover the EU sluggish shifting and bureaucratic. A deal that Trump would intention to recover from the road in weeks will take years to finish with the EU. However, as one Australian commerce negotiator places it: “The advantage of the EU is that if you happen to do finally do a cope with them, you realize they’ll keep on with it.”

The EU has already agreed roughly twice as many free commerce agreements as the US and is properly positioned to conclude extra. The Brussels artwork of the deal has its personal peculiarities and frustrations. However it’s significantly extra critical and sturdy than the Trump model.

gideon.rachman@ft.com



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