Louis Vuitton’s new 17,000-square-foot growth in Shanghai is, fairly actually, the luxurious model’s Chinese language flagship. The construction, which serves as a retailer, restaurant, museum and billboard, is formed like an enormous boat, its hull emblazoned with Louis Vuitton’s unmistakable monogram print. To some, additionally it is a metaphor for Louis Vuitton’s dad or mum firm, LVMH, which is floundering in China and past. Is it a superyacht headed for promising new waters, asks Flavio Cereda-Parin of GAM, an asset supervisor, or “Titanic 2.0”?
