Aberdeen is in unique talks to promote Finimize, the funding insights platform it purchased simply 4 years in the past, as its new chief govt unwinds one other chunk of his predecessor’s legacy.
Sky Information understands the FTSE-250 asset administration group has narrowed its seek for a purchaser for Finimize to a single get together.
The unique talks with the customer – whose identification was unclear on Sunday – have been ongoing for at the least a month, based on insiders.
Metropolis sources stated Courageous Bison, the London-listed advertising group that operates various community-based companies, was among the many events that had beforehand held talks with Aberdeen a few deal.
Finimize prices an annual subscription charge for funding suggestions, and had a couple of million subscribers to its e-newsletter on the time of Aberdeen’s £87m buy of the enterprise.
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The sale of Finimize would symbolize one other step in chief govt Jason Windsor’s reshaping of the corporate, which now has a market capitalisation of £3.6bn.
Mr Windsor, who changed Steven Hen final yr, additionally ditched the corporate’s much-ridiculed Abrdn branding, with the group having been shaped in 2017 from the merger of Aberdeen Asset Administration and Customary Life.
Buyers have been left underwhelmed by the merger, which initially valued the enlarged firm at about £11bn.
On Friday, Aberdeen shares closed at 194.7p, up 30% over the past yr.
Aberdeen declined to remark.
