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The Voice of Main Street Business

Proenza Schouler Taps Diotima’s Rachel Scott As Director

The Owner Press by The Owner Press
September 3, 2025
in Business News
Reading Time: 5 mins read
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American Womenswear Designer of the 12 months Award winner Rachel Scott is the brand new artistic director of Proenza Schouler. Pictured: Scott attending the 2024 CFDA Awards on the American Museum of Pure Historical past on October 28, 2024, in New York Metropolis. (Photograph by Dimitrios Kambouris/Getty Photographs)

Diotima’s Rachel Scott has been named the brand new artistic director of Proenza Schouler, a transfer that marks one of the vital thrilling appointments in current vogue updates.

Introduced on September 2, the information arrives 9 months after co-founders Jack McCollough and Lazaro Hernandez departed the label, leaving the business questioning who would pen its subsequent chapter as they go on to exchange Jonathan Anderson at Loewe.

diotima-proenza-schouler
Fashions pose on the Diotima presentation throughout New York Style Week: The Exhibits at Highline 9 on February 12, 2024, in New York Metropolis. (Photograph by John Lamparski/Getty Photographs for NYFW: The Exhibits)

Scott, a Jamaican-born designer who has constructed Diotima into one among America’s most compelling labels since its 2021 launch, appears like a pitch-perfect selection. Her signature crochet, deeply knowledgeable by her heritage, sits alongside razor-sharp tailoring and a novel imaginative and prescient that also manages to shock and encourage in a profoundly saturated market. Diotima’s dialogue of craft and modernity echoes Proenza Schouler’s personal DNA and has turn out to be a spotlight of the New York vogue scene in only a few quick years.

Her accolades communicate volumes: a 2023 LVMH Prize finalist, CFDA Rising Designer of the 12 months, and, in 2024, CFDA’s Ladies’s Put on Designer of the 12 months. And so far as celeb followers go, she’s already been a favorite of icons like Paloma Elsesser, Laura Harrier and Amber Valetta.

laura-harrier
Laura Harrier attends the Style Belief U.S. Awards 2025 at The Lot at Formosa on April 08, 2025, in West Hollywood, California. (Photograph by Monica Schipper/Getty Photographs)

But Scott’s appointment resonates past design alone.

In an business dominated by white male management—regardless of a majority feminine shopper base—her ascent alerts a significant stance, one that may hopefully encourage a shift for the illustration of girls of color and their contributions to the business.

“It’s with nice pleasure that I be a part of Proenza Schouler, a model on the coronary heart of American vogue, and one I’ve lengthy admired,” Scott stated in an announcement asserting the information. “I maintain deep respect for the wonder and world Jack and Lazaro so brilliantly crafted, and I stay up for bringing my perspective in dialogue with their legacy. I’m honoured to step into this position to ascertain the subsequent chapter of Proenza Schouler.”

Proenza Schouler CEO Shira Suveyke Snyder echoed this pleasure, describing Scott as “a pure selection,” citing her “capacity to marry craft with innovation.”

Having already consulted with the home on its Spring/Summer season 2025 assortment, her first full solo imaginative and prescient shall be unveiled as early as February 2026. Crucially, Scott may even proceed at Diotima, which is able to current its Spring/Summer season 2026 present at New York Style Week later this month.

matters:
Proenza Schouler, Rachel Scott, Diotima, fashion, Fashion news, Fashion Designers, creative directors, Jack McCollough and Lazaro Hernandez, Loewe, Jonathan Anderson, Trending





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