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Allison McNamara of MARA Is the Real-Life Ariel From ‘The Little Mermaid’ With an Algae-Powered Beauty Routine

The Owner Press by The Owner Press
October 23, 2025
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Underneath the ocean! MARA Beauty founder Allison McNamara may as properly be the real-life Ariel from The Little Mermaid. Just like the beloved Disney princess, McNamara is thought for her fiery crimson hair, ocean-blue eyes, glowing pores and skin, and sea-inspired rituals.

The principle distinction? Her self-care routine is much extra subtle than detangling hair with a fork.

As a substitute, the sweetness entrepreneur swears by nutrient-rich marine substances, together with her model’s proprietary algae sourced from France and Eire, to attain her signature glow from the within out.

Allison McNamara/Instagram

“Algae is arguably essentially the most resilient plant on Earth. It survives the harshest climate circumstances, makes use of daylight as its sole power supply, and sits on the heart of the marine ecosystem, balancing carbon, absorbing toxins, and serving as the premise of the aquatic meals chain,” McNamara explains.

And on land, it does the identical in your pores and skin.

“There’s an simple radiance you get from utilizing our merchandise,” she says. “Our multi-functional formulation assist hydrate, agency, clean, and brighten.”

Allison McNamara/Instagram

Celebs like Hailey Bieber, Gwyneth Paltrow, Chrissy Teigen, Riley Keough, Hailee Steinfeld, and Olivia Munn appear to agree, al stocking their cabinets with the Algae Cleaning Oil, SeaDream Algae Cream, Sea Silk Lip Balm, and Algae Retinol Face Oil.

Past constant use of her product line, McNamara satisfies her algae cravings via her weight loss plan as properly.

“I by no means flip down a sushi evening, and when cooking, I take advantage of the Algae Cooking Membership oil as a result of it has a excessive burn level, which makes it more healthy and simpler for stove-top cooking,” she shares.

Allison McNamara/Instagram

Even on the go, she sneaks the super-plant into snacks, smoothies, and water.

“I not too long ago started baking cottage cheese on prime of dried nori seaweed and it is scrumptious,” she says. “I additionally love including spirulina to my smoothies and steadily attain for Juna chlorophyll drops so as to add into my water, particularly once I’m feeling bloated or want a detox.”

However when it is time to actually unplug, the California native naturally opts for a seaside getaway, and she or he’s by no means with out her travel-sized treasures.

Allison McNamara/Instagram

“Our Mini MARA Set has every little thing your pores and skin wants to remain wholesome and glowing from the aircraft to the seaside, together with our Sea Kale Sunscreen Serum for lazy, no-makeup make-up days.”

As for her mermaid-inspired trip model: “I pack Toteme sandals, a cute Elce set that may be styled up or down, my favourite white tank and fitted costume from Clyque the Label, and Luv AJ’s new Sundown Stone assortment in inexperienced,” she spills.

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