OnlyFans creator Madi Ruve has turned a wave of on-line criticism into one of many greatest vacation charity surprises Southern California has seen this yr.
The 22-year-old star surprised buyers and retailer workers alike after spending greater than $63,000 to purchase out toy aisles at 4 Walmart places.
What started as pushback towards her critics shortly grew to become an enormous act of generosity for 1000’s of youngsters.
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Madi Ruve Turns On-line Criticism Into Vacation Charity Gasoline
For Madi Ruve, the inspiration behind her headline-making challenge got here from folks questioning her worth past her on-line persona.
She admitted that unfavourable commentary sparked her need to behave.
“If folks wish to say I’m a foul function mannequin, nice,” she advised The Blast. “However on the finish of the day, I purchased out 4 complete toy sections for teenagers who would have had nothing. That issues.”
Her “Not All Heroes Put on Garments” vacation initiative took her and her workforce throughout Compton, Panorama Metropolis, Lengthy Seaside, and Van Nuys.
At each cease, they stacked carts excessive with dolls, board video games, puzzles, LEGO units, arts and crafts provides, and remote-control toys, every little thing aimed toward youngsters ages 2 to 12.
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“We didn’t cherry-pick. We cleared every little thing,” she stated. “Each toy shelf, each merchandise for teenagers ages 2 to 12, gone. In a great way.”
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Inside The $63K Walmart Buyout That Shocked Workers
Retailer employees described the scene as surreal. One Walmart supervisor confirmed every location’s haul value between $14,000 and $17,000, including that some toy aisles needed to be briefly shut all the way down to restock.
A employees member on the Compton retailer recalled the second vividly. “It was surreal watching her stroll in and simply begin piling up toys, she in all probability stuffed 10 carts,” the worker stated. “Most individuals don’t try this. Not at this scale.”
As soon as bought, the toys had been handed over to native nonprofits, together with foster packages, shelters, and neighborhood church buildings, to make sure they reached households who want them most.
Ruve emphasised her intentions had been real. “This isn’t a stunt,” she stated. “It’s about youngsters waking as much as one thing they didn’t anticipate. It’s about pleasure.”
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A 12 months After Going Viral, Madi Ruve Fires Again At Critics
This main charity effort comes a yr after Ruve discovered herself in the midst of a viral gymnasium confrontation, the place a person challenged her for filming a exercise.
Some on-line commenters accused her of attention-seeking, however Ruve pushed again arduous on the time.
“Folks love to evaluate,” she stated. “However I’m utilizing what I earn to assist folks. You don’t have to love how I make my cash, however don’t ignore what I’m doing with it.”
Her resolution to amplify her giving this yr appears to be a direct response to these criticisms, channeling controversy into concrete influence.
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Why Madi Ruve Says Anybody Can Give Again, No Matter Their Job
Ruve insists her vacation marketing campaign is about greater than toys; it is about breaking stereotypes and displaying that generosity can come from sudden locations.
She hopes her transfer will encourage others to present nonetheless they’ll.
“If I can flip grownup content material into one thing that helps 1000’s of children, I don’t see the draw back,” she stated.
With 1000’s of items now set to brighten vacation mornings throughout Southern California, her message and her actions are ringing louder than the critics ever did.
Gymnasium Confrontation Sparks Outrage As Video Goes Viral
In February 2024, Madi Ruve ignited a heated on-line debate after sharing footage of a tense encounter with a person at her native gymnasium.
The viral clip confirmed her performing what she described as a easy warm-up: holding a drugs ball whereas bouncing in a deep squat.
Moments later, an indignant gymgoer stormed over and demanded, “What are you doing?”
When Ruve responded, “My leg day warm-up,” the person refused to consider her intentions. “No, don’t give me that bullsh-t, I do know you recognize what you’re doing,” he snapped, accusing her of filming “sexual” content material for OnlyFans.
Ruve appeared surprised, asking, “Are you pointing at me?” however the confrontation escalated.
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The person continued berating her, saying, “You realise that you simply’re really what’s incorrect with ladies… that is f-cking ridiculous, don’t come to my gymnasium and do that sh-t, maintain this sh-t on-line bro don’t f-cking do that at my gymnasium.”
The scenario turned bodily when he abruptly spun round and kicked her cellphone, cracking the display.
Ruve overlaid the clip with the caption, “Because of this 2024 is unsafe for girls.”
On-line reactions had been swift and divided. Many condemned the person’s conduct, with one commenter urging her to report him.
They wrote, “Except he’s the precise proprietor of the gymnasium, it’s essential to report him to the supervisor… Even when he’s the proprietor, it’s nonetheless unacceptable.”
