In the cartoon “SpongeBob SquarePants”, Mr Krabs, purveyor of krabby patty hamburgers, is a frequent and ruthless price-gouger. He can get away with it as a result of he has no competitors, save for the unappetising Chum Bucket. McDonald’s, a series that flips real-world hamburgers, can solely dream of Mr Krabs’s pricing energy. It has been pressured right into a fast-food value conflict.











