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Here’s Why People Are ‘Vaguebooking’

The Owner Press by The Owner Press
December 29, 2025
in Newswire
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Celebrities all the time handle to maintain us guessing. Bear in mind when Justin Bieber posted about love and forgiveness, even when he didn’t deserve it? Extra not too long ago, Britney Spears deleted her Instagram account after a number of regarding but obscure posts.

It’s not solely celebrities who make cryptic posts on social media. A buddy would possibly share a photograph with the caption, “Individuals overlook who was there for them.” Social media researchers name this apply vaguebooking.

“It’s when somebody posts an deliberately obscure message on social media that’s designed to elicit questions or consideration with out absolutely divulging what’s fallacious,” mentioned Sanam Hafeez, a neuropsychologist and founding father of Comprehend the Mind. “This habits is so widespread, but it surely’s not the healthiest manner of speaking.”

When you come throughout these posts, you would possibly marvel when you ought to reply or keep scrolling. Beneath, specialists focus on the indicators of vaguebooking, why individuals have interaction on this habits, and the way to tackle it.

There are just a few methods to acknowledge vaguebooking.

Individuals generally share life updates on social media, from birthday celebrations to job losses. An instance of vaguebooking is posting an image of your canine with the caption “prayers wanted.” By omitting details about your dog’s condition, you is likely to be hoping for somebody to ask what’s fallacious.

Just like sadfishing, vaguebooking entails attention-seeking, but it surely’s usually low on element and context. “These posts are extremely ambiguous but private and infrequently happen after a romantic breakup or friendship fallout,” mentioned Jenny Woo, Harvard-trained emotional intelligence researcher and founder/CEO of Mind Brain Emotion.

The one who is vaguebooking will not be snug sharing all the story. So, they’ll trace at a breakup by posting, “I’m carried out being taken with no consideration.” Or they’ll use inspirational language to cover an insult, corresponding to “I’m chopping poisonous individuals out of my life as a result of I deserve higher,” Woo mentioned.

Usually, these posts go away recipients questioning what occurred and the way they might help, mentioned Sofie Roos, licensed sexologist, relationship therapist and creator at Passionerad. For instance, posting, “I might be away for a while, I want it,” may imply that the particular person is coping with an sickness or taking time to give attention to a brand new enterprise. You may’t inform except you ask.

Individuals vaguebook to keep away from rejection.

Generally, individuals vaguebook as a result of they’re hoping to attach however are afraid of being judged or rejected. In response to research, vaguebooking is related to better loneliness and participation in on-line gossip. “Those that are decrease in emotional stability or larger in introversion might use vaguebooking to check who cares sufficient to ask, ‘Are you OK?’” Woo mentioned.

Individuals additionally vaguebook as a result of they’re attempting to achieve a selected particular person and consider they don’t have any selection however to “triangulate an viewers,” Hafeez defined. Triangulation entails bringing a third party right into a battle to ease the stress. On this case, they triangulate different social media customers both to realize their assist or provoke a response from the one who upset them.

Thais Gibson, founding father of The Personal Development School, agreed, saying that vaguebooking is likely to be a final resort while you or the put up’s meant recipient isn’t keen to talk and resolve your disagreement. Though it’s not a wholesome method, vaguebooking permits you to specific damage emotions not directly. And, because it seems, your attachment fashion influences the way you handle conflict.

If you've been on social media, you've likely come across a "vaguebooker" — or perhaps you're guilty of doing it yourself.

Tatiana Lavrova by way of Getty Photos

When you’ve been on social media, you have doubtless come throughout a “vaguebooker” — or maybe you are responsible of doing it your self.

It additionally is determined by your attachment fashion.

You could have heard that there are 4 most important attachment types: safe, anxious, avoidant (dismissive avoidant), and disorganized (fearful avoidant). “Securely hooked up people are the least prone to vaguebook, as a result of they’re essentially the most equipped to handle conflict instantly,” Gibson mentioned. Though they have an inclination to have unhealthy methods of coping with battle, people who find themselves fearful avoidant (disorganized) aren’t as prone to flip to social media for assist, she mentioned.

Conversely, when anxiously attached individuals don’t obtain validation from the particular person they’re combating with, they’ll attempt to get it from different sources, together with associates, household, or social media. “They’re on the lookout for closeness and assist, however discover it troublesome to ask for assist,” Roos added.

“Surprisingly, dismissive avoidant (avoidant) is the second almost definitely attachment fashion to vaguebook,” Gibson mentioned. Since they discover it onerous to be susceptible, they usually use passive-aggressive communication. For instance, they could put up a vengeful track about an ex or make philosophical-sounding feedback, like “Whoever is supposed to be with you’ll keep in your life.”

There’s another excuse celebrities particularly vaguebook.

“Some celebrities vaguebook to talk their fact with out risking a media backlash,” Woo mentioned. Maybe, they’re expressing remorse over one thing they’ve carried out or attempting to take again management of a story that’s been distorted of their eyes. Since celebrities dwell beneath fixed scrutiny, social media permits them to share whereas sustaining some level of privacy, Hafeez mentioned.

Alternatively, they may very well be chatting with common themes individuals can relate to, corresponding to love, forgiveness, loss, and ache. “So, once they put up in broad, non secular, or poetic phrases, they are often each susceptible and looking for connection, with out giving up the entire story,” Hafeez mentioned.

“Different instances celebrities might use cryptic posts strategically as emotional clickbait or a cliffhanger to maintain fan engagement and curiosity,” Woo mentioned. Roos agreed, saying that celebrities might use vaguebooking to create a buzz and keep related.

There are tactful methods to reply to vaguebooking.

It’s pure to be curious while you come throughout a cryptic put up from somebody in your community. “However resist the urge to reply instantly, a minimum of publicly,” Hafeez mentioned. “The put up may very well be a cry for assist or an inner monologue they don’t count on anybody to learn, or one thing in between.”

Her recommendation regarding household and associates was to ship them a personal message, corresponding to, “Hey, I noticed your put up, and I needed to test in and see the way you’re doing.” This can be a non-intrusive solution to validate them and provides them area to share if they need. Individuals usually really feel extra supported when others talk instantly versus commenting on a public thread, Gibson added.

“If it’s somebody you’re not that near, it’s OK to simply learn it and transfer on,” Hafeez mentioned. “Not each put up is an invite to be concerned or invested.” Roos agreed, saying that it’s all proper to not reply, however when you suspect the put up is about you, it’s greatest to achieve out to them instantly.

Approaching conflict head-on creates robust ties in relationships. Gibson instructed saying, “Hey, I get the sense that a few of these posts are about me. I may very well be fallacious, however I hope that you’d speak to me instantly so we are able to work by way of it.” Right here, you’re setting a boundary that if there’s a problem, you need to tackle it one-on-one.

“When you’re the one who’s vaguebooking, it’s not that you simply’re doing one thing actually dangerous,” Gibson mentioned. “You are attempting to really feel seen, heard, and cared for. These are all human wants.” Speaking to a trusted particular person, like a therapist, might help you discover extra direct and sincere methods of expressing your wants in addition to airing them on social media.





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