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5 Questions to Ask Before Trusting AI-Curated RWD

The Owner Press by The Owner Press
December 30, 2025
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Aracelis Torres, PhD, MPH, SVP of Knowledge & Science at Verana Well being

In right now’s pharmaceutical business, real-world proof (RWE) presents vital potential throughout all phases of the product life cycle, from trial design to product launch, from pricing and aggressive opinions to evaluating the consequences of switching drugs.

As RWE turns into a key software for all times sciences organizations to form medical trial methods, advance therapy growth, and meet regulatory necessities, the standard of the underlying knowledge and belief in the way it was generated is paramount.

Whereas nearly everybody claims to make use of synthetic intelligence (AI) to extract and curate real-world knowledge (RWD) from healthcare techniques, how are you aware what to search for, who to belief, or what inquiries to ask when looking for to generate RWE? 

In different phrases, what’s really occurring amidst the curation workflow to make sure that the information is in the end usable to your goal? 

Highly effective however not infalliable

Actual-world knowledge contains a wealth of important data. But an estimated 80% of the healthcare knowledge in digital healthcare information (EHRs) is unstructured, that means it isn’t in a format that may be readily analyzed or queried. 

The small print present in medical notes, similar to affected person signs and expertise, bodily examination findings, diagnostic take a look at outcomes, and medical decision-making on evaluation and plan, require AI-driven strategies to unlock at scale.

Equally, essential affected person care data present in unstructured textual content, similar to operative notes, radiology reviews, pathology reviews, and send-out take a look at outcomes similar to genetics, should be reworked or curated right into a structured format so as to be accessed for evaluation and true insights. 

AI-tools develop into important within the effort to create structured variables from unstructured knowledge. But using AI isn’t a panacea. The profitable software of AI-driven strategies to research RWD relies upon a broad-based collaboration amongst researchers, medical specialists, knowledge scientists, and different stakeholders. 

To allow significant perception by way of AI advances, it’s vital to mix well-defined structured knowledge and high-quality unstructured knowledge in a constant and dependable means. A key problem turns into the best way to construct a platform to reliably remodel unstructured knowledge right into a research-ready useful resource at scale.

Listed below are 5 subjects to think about earlier than embracing AI-curated RWD.

Are you beginning with high-quality knowledge?

Even essentially the most refined mannequin or AI-driven evaluation utilized to low-quality knowledge will yield unusable outcomes. 

However what makes for high quality knowledge? 

“You begin with the sourcing,” says Tim Hoctor, previously vp of World Life Science Companies at Elsevier, and member of the Board of Advisors, Pistoia Alliance. “Is the sourcing correct? Is it constant? Is it well timed?” 

High quality knowledge is match for its meant goal and meets specified standards. Knowledge high quality additionally hinges on its uniqueness, validity, and the way effectively it conforms to established requirements and necessities.

“Excessive-quality knowledge is basically the inspiration of your method,” says Scott Schliebner, vp and international head, Drug Growth Consulting, Novotech. “You must begin with respectable knowledge otherwise you’ll actually by no means find yourself with something useful or productive.”

“There are loads of knowledge sources that we will leverage to information and de-risk a medical trial upfront,” says Schliebner. “High quality knowledge can provide insights into the pure historical past of the illness, normal of care, variations amongst areas, and affected person populations as effectively.” 

Which AI strategies are you utilizing?

Organizing unstructured knowledge and curating match for goal, real-world knowledge requires the suitable methodology, grounded in scientific ideas to make sure knowledge high quality and the credibility of the proof that’s generated.

Widespread AI-techniques utilized in healthcare embody machine studying (ML), pure language processing (NLP), massive language fashions (LLM), and generative AI.

“All of them kind of construct on each other,” says Mariah Baltezegar, a vp and basic supervisor for Thermo Fisher Scientific. “Machine studying being the inspiration, used to coach all the instruments. NLP, being a selected space of machine studying centered on language. LLMs being a sort of NLP that use ML, and are skilled on enormous quantities of textual content.”

Machine studying is a means for computer systems to be taught from the information as an alternative of being programmed with particular guidelines, she says. “It’s like giving a superpower to researchers that helps them rapidly discover patterns or traits from massive quantities of well being knowledge, issues that might take endlessly to type by way of manually. For instance, machine studying might be successfully utilized to seek out sufferers who’re good match for sure research.” 

One essential factor to think about, Baltezegar factors out, is that none of those strategies substitute individuals. A scalable and clinically primarily based knowledge high quality evaluation course of that features clinician enter and synthetic intelligence is crucial to convey each construction and that means to RWD at scale. 

For instance, “Generative AI might be used to draft a protocol primarily based on inputs and a human within the loop, as we are saying in AI-speak, would assessment and refine it.”

How is your AI course of developed and examined?

In depth measures should be taken to make sure that AI-processes ship high-quality, clinically validated knowledge. This begins with a transparent and express understanding of what you are attempting to unravel for and the success standards. 

Supervised machine-learning fashions and AI processes ought to start with a really clear, high-quality labeled dataset that has been reviewed by people; validation by material specialists ought to proceed all through the life cycle.

After fashions are developed, the generated output should be appropriately examined relative to distinct knowledge validation datasets which were reviewed by material specialists and clinicians. This ensures that the machine output meets or exceeds expectations. Moreover, organizations ought to have interaction in steady mannequin refinement to stop bias and preserve accuracy. 

An instance of how AI processes might be utilized to advance our understanding of a illness might be discovered with geographic atrophy (GA), a complicated type of dry age-related macular degeneration (AMD). 

Ophthalmology makes use of closely standardized use of photographs to trace key variables similar to lesion dimension, location and development price, whole variety of lesions, and different standards. After a strong high quality evaluation, management and curation course of, Verana Well being has validated tens of 1000’s of high-quality photographs for greater than 2,000 GA sufferers which might be utilized to coach AI fashions to determine GA illness development at scale.

Do you’ve gotten deep, material experience?

Medical involvement is vital at each step of AI-driven analysis processes. 

It takes a crew of material experience (SME), together with clinicians, nurses, medical informaticians, knowledge scientists, epidemiologists, biostatisticians, and engineers working collectively to successfully curate and standardize knowledge whereas retaining its unique medical context. 

“I might actually push that you just want that SME-understanding, to research and gauge the output of the mannequin, to outline the target of the mannequin, and to ensure that the information you’re utilizing to construct your fashions is suitable to the target you need on the opposite finish,” says Hoctor. 

When evaluating an AI-driven RWD effort, be sure you inquire concerning the experience concerned: 

  • Are you able to share the credentials and involvement of your medical crew? 
  • What function does your medical crew play in your curation course of? 
  • Who’s doing the in-depth chart opinions? 
  • What expertise does your employees have in implementing and deploying AI/ML? 
  • Who oversees upkeep and monitoring of your deployed fashions?

“You must have the medical and scientific data from the very starting, to grasp and outline the fashions that you just’re constructing and the targets that you’ve got,” says Hoctor.

How will you gauge influence?

“One of many methods I feel we will gauge influence is by taking a look at how AI and RWE is enhancing knowledge completeness and accuracy,” says Baltezegar. “How does that examine to earlier outcomes? 

“Do we’ve got solutions for why there could also be such variation 5 years, or 10 years later, from what we noticed earlier than?” she says. “Is it true or is it an artifact primarily based on which methodology we’re utilizing? Participating that influence goes to be key transferring ahead.”

Baltezegar additionally raises a cautionary word on rising use and adoption of AI associated to the Hawthorne impact, which describes the phenomenon the place people modify or enhance a side of their conduct in response to their consciousness of being noticed: Will sufferers be extra reserved sooner or later speaking to their physicians in the event that they know this knowledge is being utilized, albeit in an anonymized means, to drive potential therapy insights?

Capitalizing on AI

AI has the potential to revolutionize medical analysis by enabling evaluation of real-world knowledge, accelerating trial timelines, and enhancing affected person outcomes. But it surely should be utilized with thoughtfulness, as a part of a complete technique.

Realizing what to search for and the best way to consider AI-driven processing of RWD is a vital first-step to successfully using the expertise.

In the long run, volumes of RWD and highly effective computing fashions should not sufficient to avoid wasting lives. It’s the perception generated from the cautious, deliberate software that’s of worth. To capitalize upon this potential, we should implement AI-driven evaluation within the right means.


About Aracelis Torres, PhD, MPH
Aracelis Torres, PhD, MPH, is Senior Vice President of Knowledge & Science at Verana Health, the place she oversees the Quantitative Sciences crew engaged on rigorous methodology to generate sound scientific proof from real-world knowledge, in addition to the business companies and operations crew that handle shopper deliverables. Dr. Torres is an epidemiologist with over ten years of educational and business expertise. Previous to becoming a member of Verana Well being, she was a Director of Quantitative Sciences at Flatiron Well being, the place her work centered on translation of real-world oncology knowledge to generate proof.



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