WHEN A PASSENGER seeking a taxi orders an Uber, all it takes is a couple of faucets on a smartphone to make a automobile seem, as if by magic. Visitors allowing, they’re quickly whisked to their ultimate vacation spot. However the magic tips don’t finish there. As quickly as that display screen is pressed, the passenger—together with all of Uber’s different riders, drivers and the methods that join them—turns into a part of a complete digital reproduction of the agency’s inside workings.
