Gwyneth Paltrow is again within the trend highlight, this time because the face of Saint Laurent.
At 52, the Goop founder and Academy Award-winning actress proves her enduring star energy, lending herself to the Spring 2025 marketing campaign, dreamt up by the Maison’s artistic director, Anthony Vaccarello.
Unveiled this week, the marketing campaign marks Paltrow’s return to high-fashion modelling after greater than a decade, becoming a member of names like Hailey Bieber and Diana Ross as faces of the model. Although she’s been in attendance at a number of Saint Laurent occasions, together with the Home’s Spring/Summer 2025 show in Paris this September, the information got here as a shocking delight for followers.
Famed photographer David Sims was tapped to seize the actress’ refined class, which paired seamlessly with Vaccarello’s signature mix of androgyny and glamour.
Set in opposition to ornate gold-encrusted moulding, Paltrow channels menswear-inspired sophistication in two standout seems from the gathering.
Within the first, she dons an impeccable piece of tailoring in a smooth black double-breasted blazer with sharp lapels paired with tuxedo trousers that includes satin facet stripes. Her vivid blonde locks are slicked again, and her make-up focuses on the eyes with a refined smokey look.
The re-evaluation leans into edgier territory, with Paltrow swapping tailoring for a quintessential Saint Laurent leather-based look.
A button-up jacket belted on the waist is styled with the identical satin-trimmed trousers and angular M103 sunglasses in a cat-eye silhouette for a dose of understated drama. True to the model’s sensual minimalism, Paltrow went sans jewellery.
This newest transfer marks Paltrow’s first main partnership with a luxurious designer since fronting Coach in 2011 and Tod’s in 2008. Whereas she’s stored busy with Goop’s in-house clothes label and collaborations, her return to the high-fashion fold reacquaints us with an everlasting muse.
