Trade unions not often look to company raiders for inspiration. But the Strategic Organising Centre (SOC), a coalition of North American employees teams, is mounting the type of marketing campaign usually related to hedge funds. The group’s goal is Starbucks, a coffee-shop chain with a market capitalisation of $107bn. Whereas conventional activist traders take a piece of an organization and strain its administration to vary technique, hoping to achieve from a bump within the share value, the SOC owns a mere $16,000-worth of Starbucks shares, and finally desires to enhance the lot of the agency’s employees.
