Pearls, it’s stated, signify purity. They could quickly stand for one thing else: enterprise dynamism. In Greenville, South Carolina, two locals have created earrings that appear like jewels, however include a cluster of electronics to trace physique temperature, coronary heart charge and even the wearer’s menstrual cycle. Incora Well being was arrange in 2022. It plans to begin promoting its earrings, presently in medical trials, in just a few months. “We’re first-time founders in a small metropolis attempting to vary girls’s well being care, and that’s not misplaced on us,” says Theresa Gevaert, a co-founder. However the audacious younger agency is a part of a wave of startups which have been launched in America up to now few years. Many will fail. Some will succeed. Collectively they counsel change is afoot.
