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The Voice of Main Street Business

BuDhaGirl’s Jessica Jesse Is Making Mindfulness Chic With Bangles That Double as Daily Rituals

The Owner Press by The Owner Press
August 28, 2025
in Business News
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Baubles with significance! When Jessica Jesse launched her jewellery line BuDhaGirl in 2013, she needed to create extra than simply arm sweet — and there is a significant cause why.

The concept first sparked when the founder returned from a visit to historic monasteries in Thailand, with wrists stacked in easy gold plastic bracelets.

“I started to marvel if these little bangles may develop into day by day companions for mindfulness and reminders to pause, breathe, and be current. … It wasn’t about lengthy hours of meditation. It was about consistency, intention, and style,” she tells ET.

Jessica Jesse/Instagram

That thought became her cult-favorite All Weather Bangles® — handcrafted by artisans in Thailand — plus, the thought of Aware Glamour®, a philosophy that embraces magnificence and presence equally.

“A girl might be radiant on the skin, whereas residing a deeply contemplative life inside,” the artistic director explains. 

“I’ve by no means believed the stereotype that depth solely is available in granola garments or austere simplicity. … It’s the refusal to decide on between magnificence and presence.”

The CEO’s personal routines replicate that very same steadiness. Every morning begins by reciting a private mantra, lighting a candle, setting needs, studying, and sipping a cup of lemon water or tea. 

Jessica Jesse/Instagram

From there comes the ritual of decoration. 

“I set my intentions as I placed on every bangle. … I slip them onto my wrist and pause and breathe. … My first two bangles are all the time my kids, and others might maintain gratitude, focus, love, or compassion.”

And Jesse carries that power into the remainder of her day. 

“Every part holds the potential to be sacred if we select to be totally current. … I method every act with intention whether or not it’s thanking my automobile earlier than I drive, or the act of consuming, I method every with intention.”

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