Not lengthy in the past, as customers emerged from pandemic lockdowns, it appeared the second for luxurious e-commerce had arrived. Cashed-up buyers, now accustomed to purchasing nearly something on-line, had been looking for new outfits to parade in. On-line purchases of luxurious items hit €73bn ($80bn) globally in 2022, up from €33bn in 2019, outpacing the already speedy progress of in-store luxurious gross sales, based on Bain, a consultancy (see chart).
