China's 'Singles' Day' goes big, but physical stores are left behind

Chinese language customers, anxious in regards to the slowing economic system and worn out by infinite retail reductions, are exhibiting indicators of fatigue towards the annual “Singles’ Day” purchasing extravaganza – a worrying development for Beijing because it seems to be to spice up spending. The occasion was first launched by Alibaba in 2009 and is held every year on November 11. It has since grown right into a month-long gross sales marathon for China’s e-commerce giants. We take a more in-depth look.



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