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Dollar General Integrates with NationsBenefits to Tackle Food Deserts –

The Owner Press by The Owner Press
July 5, 2025
in Business News
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What You Ought to Know:

– NationsBenefits®, the main supplemental advantages and healthcare fintech options supplier is proud to announce a brand new partnership with Greenback Basic, the biggest low cost retailer in america by retailer depend.

– By integrating with Greenback Basic at greater than 20,000 areas throughout the nation, the NationsBenefits’ proprietary Basket Analyzer Service (BAS) will present hundreds of thousands of well being plan members with elevated entry to reasonably priced and nutritious meals, over-the-counter (OTC) merchandise, medicines, and different eligible important wellness objects.

Increasing Entry, Empowering Well being: NationsBenefits® and Greenback Basic Collaborate to Deal with SDoH Via Retail Integration

NationsBenefits®, a frontrunner in supplemental advantages and fintech options for the healthcare sector, has expanded its attain by integrating Greenback Basic into its nationwide retail community. This strategic collaboration strengthens NationsBenefits’ mission to reinforce member well being outcomes and cut back healthcare prices by addressing social determinants of well being (SDoH) with sensible, accessible options.

Revolutionizing Advantages Entry with Know-how and Attain
On the core of this innovation is NationsBenefits’ proprietary Basket Analyzer Service (BAS) expertise—a real-time, point-of-sale adjudication platform that ensures seamless and compliant buying of eligible objects utilizing the NationsBenefits Advantages Mastercard® Pay as you go Card. This expertise simplifies the buying expertise for hundreds of thousands of well being plan members whereas sustaining adherence to plan-specific tips.

Focusing on Meals Deserts and Underserved Communities
With over 19 million People residing in USDA-defined meals deserts, accessibility stays a significant barrier to more healthy residing. Recognizing this, NationsBenefits has partnered with Greenback Basic, a retailer uniquely positioned to serve these areas. Based on Michael Parker, co-CEO of NationsBenefits, “By welcoming Greenback Basic into our retail community, we’re enabling members to make use of their advantages in a means that matches their life-style and desires whereas empowering them to make more healthy decisions.”

Greenback Basic’s Function in Neighborhood Well being
With 75% of People residing inside 5 miles of a Greenback Basic and 80% of its areas primarily based in communities with fewer than 20,000 residents, this partnership dramatically expands bodily entry to important well being and wellness merchandise. Greenback Basic’s intensive actual property footprint aligns with NationsBenefits’ targets to ship significant help to geographically dispersed and underserved populations.

Driving Outcomes Via Built-in Options
Via this collaboration, NationsBenefits continues to redefine how well being plans have interaction with members—offering technology-driven, retailer-supported options that shut care gaps, simplify profit utilization, and deal with SDoH head-on. This partnership underscores the shared dedication to:

  • Enhance well being fairness
  • Improve member satisfaction
  • Decrease system-wide healthcare prices
  • Promote long-term inhabitants well being

By bridging the hole between fintech innovation and retail entry, NationsBenefits and Greenback Basic are paving the best way for extra inclusive and impactful profit supply nationwide.



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