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Ferrari is looking less like a carmaker and more like Hermès

The Owner Press by The Owner Press
July 5, 2025
in Business News
Reading Time: 1 min read
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The workaday city of Maranello, close to such architectural jewels as Bologna and Modena, shares little of their attraction. Nonetheless, its foremost attraction is a centrepiece of Italian tradition. A statue of a prancing horse on a roundabout reminds guests that that is the house of Ferrari. Italian design, exclusivity and racing heritage have made the corporate each a champion of the automotive trade and one thing altogether completely different.



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