When Southwest Airways launched in 1971, flying three Boeing 737 jets between Dallas, Houston and San Antonio, few imagined the influence its enterprise mannequin would have on the aviation trade in America and past. Within the a long time that adopted, low-cost carriers (LCCs) pummelled incumbents by providing low-cost, no-frills fares to maintain prices down and planes full, flying point-to-point slightly than connecting via huge hubs.
