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Gucci Unveils Cruise 2026 At Its Birthplace, Florence

The Owner Press by The Owner Press
May 16, 2025
in Business News
Reading Time: 11 mins read
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Gucci Cruise 2026 / All photos: equipped

Underneath the hazy glow of a Florentine night, Gucci returned to its birthplace for Cruise 2026—a poetic homecoming staged throughout the storied partitions of Palazzo Settimanni. Right here, within the coronary heart of the Renaissance, the Home unveiled a group exploring reminiscence and movement: a sartorial journey by means of time, archive and creativeness.

Florence—the place Gucci was based in 1921 by Guccio Gucci—is not any mere cease on the Maison’s travelling Cruise circuit. It’s the Home’s everlasting muse, a metropolis whose very identify refers back to the act of blooming. Inside this palimpsest of historical past and artistry, the inventive studio group reimagined Gucci’s DNA with a contemporary imaginative and prescient of opulence and sprezzatura—that studied Italian effortlessness, as soon as reserved for Renaissance courtiers and now refracted by means of vogue’s lens.

The gathering, proven inside Gucci’s residing archive, traversed the many years with patchworked verve: exaggerated shoulders and lengthy, sinuous silhouettes danced between day and night time put on, whereas wealthy brocades, layered lace, jacquard silks and velvet conjured Florence’s legacy as a textile titan. The GG monogram wove by means of the seems to be with graphic command, whereas leather-based items—a nod to the Home and metropolis’s roots—took daring new types. The Gucci Giglio bag, named for Florence’s iconic lily, made its debut, evoking fast frenzy. The temper was equal elements polish and rock ‘n’ roll, with a spirit of undone luxurious that has change into the model’s MO.

In collaboration with Pomellato, excessive jewelry items glittered with artisanal intimacy—leather-based, gold and pavé diamonds forming heirlooms of the longer term.

As night time fell, Gucci defied the normal finale: fashions stepped from the Palazzo into the piazza, disappearing into the town that made them. A cinematic closing to a present that was much less a spectacle than a love letter to Florence, to craftsmanship, and to the Home that continues to blossom from its roots.

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