First got here the viral Rhode Lip Case, and now one thing just a little extra Y2K.
This week, Hailey Bieber’s beauty brand launched its summer season marketing campaign, unveiling a number of new upcoming merchandise. Amongst these might be a limited-edition rendition of the fan favourite Peptide Lip Tint in shade ‘Lemontini’.
The model’s Instagram page describes the tint as “a shimmery, sheer gold gloss that smells like a candy, citrusy lemon cocktail.” Whereas this sounds attractive (and scrumptious), it was the way in which Bieber confirmed off the gloss that had heads turning.
Within the marketing campaign images, the mannequin and mogul could be seen at a seaside location in a black bikini. Round her waist, she wears a gold ‘Rhode’ chain on which hangs the lemon-yellow gloss tube in a criss-cross holder. The attention-catching waist jewelry is properly in step with the present retro style revival that Bieber herself isn’t any stranger to, and it seems followers need in.
As with the model’s iconic lip cellphone case, there have been some scratching their heads on the unconventional product; nonetheless, an equal quantity had been smitten.
“The physique chain as a lip holder is sensible,” and “Good day, the Rhode stomach chain? Want,” had been simply among the optimistic feedback beneath the promotional submit.
Sadly, although, the chain seems to be purely for the marketing campaign shoot and never part of the product launch. For these upset, Bieber additionally confirmed off a lemon-yellow lip case in one in every of her recent posts, in the identical shade because the gloss packaging.
Whereas no phrase on the case is out but, based mostly on earlier launches, this can be a future product tease.
This launch is the primary following Rhode Beauty’s acquisition by E.LF. Cosmetics final month for $1 billion USD. On the time, the mogul asserted, “That is solely the start,” and that positive appears to be the case. As at all times, we will’t wait to see what comes subsequent from the cult favorite model.
