Modelo has been America’s favourite beer ever since Bud Gentle enraged conservative imbibers in 2023 with a “woke” social-media marketing campaign that includes a trans lady. Now Constellation Manufacturers, which owns the Modelo model in America, additionally finds itself a sufferer of the nation’s rightward lurch. In response to the corporate, Hispanic clients, who make up half its complete, are staying house and consuming much less as they concern being swept up within the federal authorities’s mass deportations.
