
In the previous couple of years, Gucci has introduced Italian vogue to all corners of the world, from Seoul to London, with its travelling cruise reveals. However tonight, the Italian luxurious home will reclaim Florence as the guts of excessive vogue because it presents Cruise 2026 throughout the hallowed partitions of Palazzo Settimanni. Nestled within the artisanal enclave of the Oltrarno, this Seventeenth-century palazzo has lengthy been entwined with the Home’s DNA—acquired in 1953 and, since 2021, house to its meticulously restored Archive.
Greater than a venue, the Archive is a crucible of reminiscence and creativeness, the place Gucci’s storied historical past is continually reanimated by means of a up to date lens. “It’s a dwelling area,” says CEO Stefano Cantino, “the place our codes are preserved and reinterpreted with coherence and ambition.”

The present marks a strong homecoming to town the place Guccio Gucci based the model in 1921—but this location wasn’t chosen for nostalgia’s sake. From Gucci Osteria to ArtLab, Florence stays the nerve centre of a maison in perpetual evolution, identified for its revered artisans.
As twilight falls over town’s terracotta rooftops, Palazzo Settimanni turns into the stage for a group steeped in heritage. In a gesture of cultural stewardship, Gucci will even assist Florence’s Property Fiorentina and the regeneration of Parco delle Cascine—proof that that is greater than vogue; it’s a love letter to town that formed it. And now, because the world waits to see how Demna‘s Gucci will look, the Cruise 2026 assortment marks the unbelievable journey of Gucci.
Watch the present reside because it occurs under on Could 15 at 7 pm in Florence, Italy (Could 16 at 3 am AEST)