James Arthur Ray, an Oprah-endorsed motivational speaker who spent two years in jail after the 2009 deaths of three individuals in a sweat lodge, the fruits of a three-day religious program he ran within the Arizona desert, died on Jan. 3 in Henderson, Nev. He was 67.
His brother, Jon Ray, introduced the loss of life on social media. He didn’t say the place in Henderson Mr. Ray died or cite a trigger, however he did say the loss of life was sudden.
Mr. Ray was struggling to succeed as a motivational speaker when he appeared in “The Secret,” a 2006 documentary made by the Australian tv producer Rhonda Byrne. The “secret,” which Mr. Ray and others espoused, was the concept that optimistic pondering can actually make the world shift in your favor.
Issues started to maneuver rapidly for Mr. Ray. He appeared on Oprah Winfrey’s present, the place she lavished reward on him. Inside months he was standing in entrance of sold-out crowds of a whole lot, then 1000’s. In 2008 he printed “Harmonic Wealth: The Secret of Attracting the Life You Need,” written with Linda Sivertsen, which reached The New York Instances’s best-seller record.
He was, Fortune journal declared in 2008, “the following huge factor within the extremely aggressive world of motivational gurus.”
Mr. Ray blended self-help {and professional} improvement with a dollop of mysticism — a potent mixture of Tony Robbins, Stephen Covey and Deepak Chopra. He was tall and charismatic, with a simple smile and simply the correct amount of self-deprecation to win over a crowd.
He provided a hierarchy of programs, every dearer than the final, culminating in “Religious Warrior,” a $10,000 retreat close to Sedona, Ariz. After a sequence of endurance workout routines, together with prolonged fasting, members spent hours in a sweat lodge, the place temperatures soared above 150 levels.
Mr. Ray offered “Religious Warrior” a number of instances, and a few previous members had raised questions on whether or not he or his employees members had adequate coaching to run a sweat lodge.
Nonetheless, nobody was ready for what occurred on Oct. 8, 2009. Mr. Ray packed about 50 individuals into a brief construction product of a spherical wooden body coated in tarps, measuring about 25 toes in diameter and solely 5 toes on the heart. He poured gallons of water over fire-heated rocks, filling the lodge with sizzling steam.
Although he instructed members they may depart at any time, many stated later that they felt pressured by him to remain. Ultimately the circumstances inside grew insufferable, and the group flooded out; many individuals collapsed on the bottom.
Somebody known as 911; one first responder later stated that the scene appeared like the location of a mass suicide. Twenty-one individuals have been taken to the hospital.
Three of them died — James Shore and Kirby Brown have been declared useless on arrival, whereas Liz Neumann died 9 days later. Mr. Ray was arrested shortly afterward on manslaughter prices.
The story grew to become nationwide information in a season of scandals; it shared headlines with the “balloon boy” hoax, through which Colorado mother and father falsely claimed their son was trapped in a big helium balloon, and the trial of Amanda Knox, an American scholar who was discovered responsible in an Italian courtroom of murdering her roommate. (Her conviction was overturned in 2015.)
Mr. Ray’s trial unfolded within the spring of 2010 and ended along with his conviction on three counts of negligent murder. The choose sentenced him to 2 years in jail.
James Arthur Ray was born on Nov. 22, 1957, in Honolulu, the place his father, Gordon Ray, was serving within the Navy. The household later moved to Tulsa, Okla., the place his father grew to become a preacher and his mom, Joyce (Schott) Ray, managed the house.
Mr. Ray stated the household was so poor that they lived in an workplace hooked up to his father’s church. However he additionally stated his father’s ability as a minister impressed his later profession.
“He was very charismatic,” Mr. Ray stated in an interview for the CNN documentary “Enlighten Us: The Rise and Fall of James Arthur Ray” (2016), directed by Jenny Carchman. “He actually may contact his congregation. He was my first wow.”
Mr. Ray attended Tulsa Group Faculty however left earlier than ending his diploma. He went to work for AT&T, beginning as a telemarketer and transferring as much as coaching and junior administration.
A part of the corporate’s coaching program relied on the work of Mr. Covey, a professional-development skilled and speaker and the writer of “The 7 Habits of Extremely Efficient Folks” (1989). Mr. Ray determined he may do one thing comparable, and he left AT&T to discovered an organization known as Quantum Consulting.
Motivational talking is difficult, usually thankless work, with most practitioners scraping by in entrance of luncheon crowds in Vacation Inn convention rooms. For greater than a decade, that was Mr. Ray, too — till Ms. Byrnes included him in “The Secret.”
By then he had moved past self-help discuss to incorporate New Age philosophy and mysticism. He spoke of classes discovered from a Peruvian shaman and a Hawaiian religious information. Viewers members paid 1000’s of {dollars} to listen to him, usually over a number of lengthy days in huge convention halls.
These prepared to pay much more have been taken far past the convention heart, on retreats that always concerned intense bodily and psychological workout routines — resulting in “Religious Warrior.”
Alongside along with his brother, Mr. Ray’s survivors embrace his spouse, Bersabeh. Info on different survivors was not instantly obtainable.
Mr. Ray was launched from jail in 2013, and by the following 12 months he was as soon as extra talking professionally.
He was upfront in discussing the occasions of October 2009 along with his audiences. And he agreed to be interviewed at size by Ms. Carchman for “Enlighten Us.”
“I’m accountable,” he stated concerning the sweat-lodge catastrophe.
On the finish of the movie, he added: “It needed to occur, as a result of it was the one manner I may discover and study and develop by means of the issues that I’ve completed. Am I consuming the Kool-Assist? Perhaps, however the Kool-Assist works for me.”
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