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Kim Kardashian, Ryan Reynolds and the age of the celebrity brand

The Owner Press by The Owner Press
July 4, 2025
in Business News
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Okayim Kardashian launched Skims, her shapewear model, in 2019 after spending years dabbing different undergarments with teabags to “nail the right nude shade”. “It’s deeply private to me,” says the reality-television star. It has additionally been tremendously profitable. Skims now makes some $1bn in gross sales a 12 months.



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