Lindsey Davidson, founder and CEO of Lenny, is making denim desires come true from her Studio Metropolis, California classic jean outpost.
Rachel Bilson, Whitney Port, Hannah Berner, Carole Radziwill, Katie Lowes, and extra are flocking to the vacation spot for completely worn-in Levi’s, Wrangler, Lee, and uncommon European kinds in each wash possible, plus Davidson’s professional eye.
“My connection to classic denim started early. I used to be a complete tomboy rising up and virtually lived in denims, so when it got here time to construct a model of my very own, it felt solely pure that it will heart on denim and the romance of classic,” she tells ET.
That adoration comes right down to the historical past woven into each pair she carries.
“We put lots of effort into discovering actually distinctive washes and silhouettes as a result of that is the magic of classic. No two pairs are the identical. What captivates me most about classic denim is the life it has lived earlier than you. … The whiskering, the fading, and the delicate imperfections are all a part of the allure and what makes classic so particular and one-of-a-kind,” Davidson explains.
To make them much more unique, the entrepreneur gives one-on-one in person and virtual appointments the place she offers tailor-made tweaks to the waist, hips, and seat for a flattering match, together with customized embroidery choices.
“The very best tip for creating the proper pair of denims is to start out with a dimension that is near your individual. Lots of people suppose they should go up two or three sizes, however that basically solely works if you happen to’re going for a dishevelled, outsized look.”
As a substitute, her strategy prioritizes the integrity of the denim and the individual carrying it.
“We solely supply customizations that make sense for that particular pair to make sure the match, high quality, and character stay intact. … By honing in on these key match factors, we are able to make considerate modifications that improve form and luxury whereas preserving the craftmanship of the denims,” she shares.
And whereas requests fluctuate, one common want stays. “On the subject of denim, everybody desires their booty to look good. … Shaping in that space could make all of the distinction. … There isn’t any higher feeling than carrying a pair of denims that matches you completely. It is the last word confidence booster.”
That spotlight to element and emotional understanding is precisely why It-girls gravitate towards her.
“Everybody, celeb or not, appreciates one thing private and intentional. … We take the time to grasp the match, the material, and the way somebody desires to really feel once they placed on their denims,” Davidson says.
“Denim could be such a battle for thus many ladies, so our objective is to make the expertise enjoyable and supportive. … We love serving to individuals really feel good in a pair of denims that really appears like them.”
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