Soccer followers simply obtained some excellent news, and it comes from an sudden supply: gymnastics celebrity Livvy Dunne.
On August 18, Fanatics Sportsbook formally launched its new marketing campaign that includes athlete and cultural celebrity Dunne, selling the corporate’s newest advertisements for its 2025 soccer initiatives.
Livvy Dunne is simply the most recent high-profile athlete to affix the Fanatics crew, a transfer that underscores the model’s dedication to delivering a premium, fan-first expertise.
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Livvy Dunne Is Serving to Fanatics Sportsbook Clarify Why They’re The App To Use This Soccer Season
Dunne, 22, is the most recent big-name athlete to crew up with Fanatics Sportsbook to advertise its game-changing insurance policies.
This time, the LSU alum is headlining the brand new digital collection, “Defined by Livvy Dunne,” the place she playfully breaks the fourth wall in a wide range of eventualities.
The advertisements, directed by Grammy-winning filmmaker Calmatic, who’s finest identified for his work with Lil Nas X and final 12 months’s Tremendous Bowl halftime present performer, Kendrick Lamar, may even debut the corporate’s new epic tagline: “Successful Hits Completely different Right here.”
The brand new tagline is especially becoming given the growth of the corporate’s Truthful Play coverage.
For these unfamiliar, up to now, if a consumer positioned a guess on an athlete who obtained injured within the first quarter, the Truthful Play rule would void the guess and recalculate the percentages.
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The growth, nevertheless, now covers the complete first half of all skilled soccer video games if a participant is dominated out attributable to damage.
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What Else Is Occurring With Fanatics Sportsbook?
And that is not all there may be for bettors to be completely satisfied about.
The corporate can also be highlighting its Gameday Assure, which affords new clients as much as $100 in FanCash again if their first soccer guess loses on gameday.
The corporate’s FanCash rewards program additionally returns for the 2025 soccer season, permitting customers to redeem the loyalty foreign money for attire, Bonus Bets, and extra throughout the Fanatics ecosystem.
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Livvy Dunne Is ‘Excited’ About Her Partnership With Fanatics Sportsbook
Fanatics Sportsbook’s newest initiatives solely emphasize the corporate’s dedication to delivering an unparalleled gaming expertise to its customers.
“As a disruptor model, Fanatics Sportsbook is rewriting the class playbook,” stated Selena Kalvaria, Fanatics Betting and Gaming CEO, based on a press launch despatched to The Blast. “By leveraging the facility of Fanatics and dealing with a cultural drive like Livvy, we’re telling our story in a method that expands our attain with present betting audiences – and speaks to new ones, too. With Livvy, we’ve got a nationwide champion displaying up in sudden methods to elucidate what makes Fanatics Sportsbook completely different, and extra rewarding, for sports activities followers.”
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Dunne additionally opened up about partnering with Fanatics, calling herself a “proud member” of the corporate’s household earlier than explaining how “excited” she was to assist introduce audiences to sports activities in a “recent method.”
Relating to the Fanatics Sportsbook app, available on iOS and Google Play, Dunne known as it “simple to make use of, genuinely enjoyable, and makes the entire expertise really feel extra like being a part of the sport.”
Fanatics Is Used To Being The Normal
The corporate’s determination to develop the Truthful Play coverage to the complete first half of all NFL video games for the 2025 season is probably going not a shock to Fanatics loyalists, contemplating the sportsbook has prioritized the fan expertise since its launch in 2023.
In 2025, throughout the NBA playoffs, Fanatics made headlines after refunding over $500,000 in bets when Golden State Warriors star Stephen Curry went down with an sudden damage.
The identical occurred when Boston Celtics participant Kristaps Porzingis and Indiana Pacers star Tyrese Haliburton suffered accidents.
In response to a earlier report from The Blast, Fanatics stood behind their determination to refund bets, calling it “the correct factor to do.”
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Livvy Dunne Is not The Solely Excessive-Profile Athlete Working With Fanatics
Another excuse Fanatics Sportsbook has generated a lot optimistic buzz in and across the betting neighborhood is its dedication to partnering with high-profile athletes who’ve a compelling story to inform.
For instance, in June 2025, Fanatics introduced its collaboration with former NFL participant Johnny Manziel and his well-liked weekly podcast, “Glory Daze.”
In the course of the present, the Cleveland Browns alum sits down with athletes and cultural figures to have “genuine conversations” about every part from careers to never-before-heard tales.
Moreover, throughout the present, Manziel transforms into his alter ego, “Johnny Fan Money,” highlighting the corporate’s international sports activities retailer and sportsbook.
