Eat, drink, and be merry! Lobos 1707 founder Diego Osorio rang within the vacation season in Aspen, Colorado together with his tequila and mezcal model liked by LeBron James, Prince Harry, Adele, Leonardo DiCaprio, Daniel Kaluuya, Drake, Issa Rae, Victoria Justice, Arnold Schwarzenegger, and extra.
And to ramp up the festive cheer, the chief inventive officer informed ET his ideas for internet hosting the proper celebration, plus learn how to keep away from widespread celebration fouls, forward of competing in and sponsoring the 2025 Aspen Snow Polo and throwing an après-ski occasion at Kemo Sabe.
“Temper is the whole lot. When individuals really feel seen and cozy, the evening takes care of itself,” he defined. “Lighting, music, and the individuals you invite matter greater than perfection. I like issues that really feel refined, however by no means stiff and considerate particulars with out being pressured.”
Assume: a spontaneous toast, a tune that shifts the power within the room, or specialty cocktails.
In terms of his go-to drinks, Osorio says the vibe units the pour. “I often drink it on the rocks, but when I am in a celebratory temper, I am going to go for a Rosa Vieja. It is elegant however nonetheless playful, made with Lobos, sherry, rose syrup, champagne, and a contact of orange bitters.”
“New Yr’s all the time looks like a pause and a reset. For that second, I really like our Further Añejo served neat. It’s made for reflection and a correct toast.”
So why are celebs filling their glasses with Lobos? In keeping with Osorio, all of it comes all the way down to the intention behind the spirit.
“The individuals who gravitate towards Lobos have a tendency to understand issues which are effectively made,” he revealed.
“We begin by respecting the basics of tequila making in Mexico with distinctive agave, conventional processes earlier than doing one thing sudden by ending our spirits in Pedro Ximénez sherry wine casks from Spain. It provides depth, heat, and a refined character you don’t often discover in tequila.”
Past serving one thing particular for visitors to sip on, the entrepreneur believes the key to throwing an important get collectively is straightforward: presence.
“Hold glasses full, sure, however extra importantly, preserve the power heat and by no means let anybody really feel invisible,” he mentioned. “If the host is relaxed, the room follows that lead. And by no means run out of ice.”
He additionally notes that the vacations are a time to pay it ahead, one thing deeply tied to the Lobos title, which suggests wolves in Spanish.
“Wolves survive by means of loyalty and neighborhood and defend their pack,” Osorio mentioned.
“That symbolism has all the time been central to Lobos and to me personally. Supporting wolf sanctuaries felt pure, as a result of giving again shouldn’t be an afterthought. Particularly throughout the holidays, celebration means extra when it contains accountability.”
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