After months of hypothesis and ceaseless switch-ups, the whispers have turned to actuality: Jack McCollough and Lazaro Hernandez, the duo behind New York Metropolis-based model Proenza Schouler, are entering into the artistic helm at Loewe.
The Spanish luxurious home, owned by LVMH, introduced right now that the longtime collaborators will succeed Jonathan Anderson, marking the tip of an period and the beginning of a recent new chapter.
Slated to start their tenure in early April, McCollough and Hernandez will oversee womenswear, menswear, leather-based items, and equipment, bringing their up to date aptitude to the storied maison.
“We’re extremely honored to hitch Loewe, a home whose values and mission align intently with our personal,” the pair shared in a statement. “We look ahead to working alongside its extraordinary groups and artisans, whose expertise—beneath the distinctive artistic route of Jonathan Anderson—has formed Loewe into the cultural drive it’s right now.”
Their appointment seems like a pure evolution.
Since launching Proenza Schouler straight out of Parsons Design School over twenty years in the past—the place Barneys famously snapped up their thesis assortment—the duo has put themselves on the map of American Style, dressing the likes of Natalie Portman and Anne Hathaway whereas amassing a plethora of accolades.
As many will know nicely, their equipment, notably the cult-status PS1 and PS11 baggage, have been a number of the most coveted items of the 2010s. Given Loewe’s personal cult-favourite designs within the area—suppose the Puzzle, Hammock and Flamenco baggage, to call just a few—the transfer makes good sense.
McCollough and Hernandez’s knack for mixing construction and vibrance with ease and performance will undoubtedly depart its imprint on Loewe’s artisanal codes. With their observe file of elevated craftsmanship that doesn’t take itself too critically, entering into Anderson’s whimsical sneakers is about to be a compelling endeavour.
