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Motivity Secures $27M to Advance AI-Driven ABA Therapy Solutions

The Owner Press by The Owner Press
March 13, 2025
in Newswire
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What You Ought to Know: 

– Motivity, a supplier of medical SaaS options for Utilized Habits Evaluation (ABA) suppliers serving youngsters with autism secures a $27M funding from Five Elms Capital, a outstanding software program funding agency. 

– The funding will speed up Motivity’s product innovation, develop its group, and improve help for ABA suppliers worldwide.

World Attain and Strategic Partnership

At this time, Motivity serves over 550 organizations throughout seven nations, enhancing the supply of high-quality, data-driven care. The partnership with 5 Elms Capital represents a major milestone in Motivity’s development. After cautious consideration, Motivity chosen 5 Elms for its confirmed monitor document in scaling founder-led software program corporations with out compromising product integrity or customer support.

With 38 lively portfolio corporations and a group of over 75 professionals, 5 Elms brings strategic operational experience and capital funding to help Motivity’s long-term imaginative and prescient. The partnership will give attention to accelerating developments in Motivity’s expertise, increasing buyer help, and enhancing the corporate’s potential to serve ABA organizations of all sizes.

Management Transition and Continued Innovation

As Motivity enters its subsequent section of development, the corporate’s management is evolving to drive future growth. Founder Rex Jakobovits, PhD, will transition to Chief of Technique and Innovation, leveraging his experience to information the corporate’s long-term imaginative and prescient and technological path.

Becoming a member of the group as CEO is Smith Anderson, beforehand an Operator with 5 Elms Capital, who brings intensive expertise in scaling expertise corporations. This strategic management transition ensures a mix of progressive imaginative and prescient and operational experience.

Motivity’s present group will stay intact, making certain operational continuity and sustaining the momentum of the platform’s ongoing growth. The corporate will develop its analysis and growth efforts, specializing in:

  • AI-driven insights: Enhancing information evaluation and offering actionable intelligence.
  • Superior medical decision-support instruments: Empowering clinicians with data-driven decision-making.
  • Options to strengthen caregiver engagement: Fostering collaboration and bettering affected person outcomes.
  • Enhanced enterprise capabilities: Assembly the evolving wants of bigger ABA organizations.

“This funding isn’t nearly scaling; it’s about pushing the boundaries of what’s doable in ABA expertise,” stated Rex Jakobovits, Founding father of Motivity. “Our focus stays the identical: delivering intuitive, clever options that assist suppliers give attention to what issues most – bettering the lives of youngsters with autism and their households. We couldn’t have gotten right here with out SBIR funding from the Nationwide Institute of Psychological Well being and the help of its enterprise growth packages, together with the NIH Entrepreneur in Residence session and the NIH Firm Showcase Program. With 5 Elms’ partnership, we are able to speed up our capability to innovate and develop our influence.”

Motivity Background

Since its founding in 2012, Motivity has been devoted to empowering ABA clinicians with cutting-edge expertise that strengthens medical effectiveness and improves affected person outcomes. The corporate has secured $11M in Small Enterprise Progressive Analysis (SBIR) grants, which have been instrumental in growing next-generation options, together with AI-driven workflows, analytics for medical resolution help, and caregiver engagement instruments.



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