The origin of On, a Swiss sportswear model, is uncommon. In 2010 Olivier Bernhard, a triathlete, caught bits of backyard hose to the underside of his trainers for added cushioning. The thought labored so effectively that he and two associates determined to make a enterprise out of it. Their footwear have been successful; final 12 months the corporate made nearly $2bn in gross sales. On November twelfth it reported that its income within the quarter to September grew by 32%, 12 months on 12 months. On now has a market worth of $17bn.
