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Pakistan’s nationwide airline has been criticised for an advert that exhibits a airplane flying in the direction of the Eiffel Tower – with some saying it bears similarities to imagery of the 9/11 terror assaults.
The advert, which was posted on the official X account of Pakistan Worldwide Airways (PIA) on 10 January, exhibits the airplane heading in the direction of the French landmark alongside the phrases “Paris, we’re coming as we speak”.
It was meant to mark the return of direct flights to Europe after a four-year ban over security requirements was lifted.
However some on social media mentioned the advert was harking back to imagery of the 9/11 terror assaults within the US, when hijacked planes crashed into the dual towers of the World Commerce Centre in New York and the Pentagon in Washington DC.
One consumer wrote: “Is that this an commercial or risk?”, whereas one other mentioned: “Who thought this advert was a good suggestion?”
Omar Quraishi, a former media adviser to Pakistani politician Bilawal Bhutto Zardari, additionally questioned the pondering behind the advert, saying he was “actually speechless”.
“Did the fool who designed this graphic not see a PIA airplane heading for the Eiffel Tower? Considered one of Europe’s iconic landmarks,” he wrote.
PIA flight making ready to depart for Paris. Pic: AP
Pakistan Prime Minister Shehbaz Sharif has now ordered an inquiry to find out how the controversial advert was allowed to be revealed, in line with native media.
The primary flight from Islamabad to Paris since 2020 was absolutely booked with greater than 300 passengers on board, PIA mentioned.
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Restrictions on PIA flights to Europe had been imposed in 2020 by the European Union’s aviation security company after 97 people died when a PIA airplane crashed in Karachi in southern Pakistan.
Then aviation minister Ghulam Sarwar Khan mentioned an investigation into the crash discovered that almost a 3rd of Pakistani pilots had cheated on their pilot’s exams. A authorities probe later concluded the crash was attributable to pilot error.
Sky Information has contacted PIA for remark.
