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Phoenix Group, the FTSE-100 pensions supplier, is plotting to rebrand itself utilizing the historic Normal Life identify it acquired 4 years in the past.
Sky Information has learnt that Phoenix, which has a market worth of over £6.2bn, is drawing up plans to drop the present identify of its listed holding firm in favour of that of Normal Life, which traces its roots again to the 1820s.
Metropolis sources stated an announcement was possible concerning the name-change within the coming months, though they insisted {that a} last resolution had but to be taken.
If it does go forward, it might see the Normal Life identify returning to the London Inventory Trade for the primary time since Normal Life Aberdeen made the ill-advised resolution to alter its identify to the incessantly derided abrdn in 2021.
Normal Life is without doubt one of the Metropolis’s most venerable manufacturers, and was structured as a mutual for a lot of its existence.
Responding to an enquiry from Sky Information, a Phoenix Group spokesman stated: “Our model technique should assist our enterprise technique and that is saved below overview.
“Normal Life is a robust model with 200 years of historical past and the model we’re utilizing to develop our enterprise throughout three markets.
“You will have seen at our latest AGM we modified our articles of affiliation to permit us to rebrand with board approval, reasonably than shareholder approval.
“This board approval hasn’t occurred.”
He declined to touch upon the corporate’s future intentions.
