A sporting icon courted by prime ministers previous and current, newly knighted Sir David Beckham is famend for being extraordinarily media savvy.
By no means extra so than after I interviewed him for Sky Information on the 2008 Beijing Olympics, after he took half within the closing ceremony having performed a key function in London’s profitable bid to host the 2012 Video games.
Talking about Sir Alex Ferguson within the interview, canny Sir Becks heaped reward on his previous boss in our interview. However he’d been much less complimentary about his previous boss in a dialog with prime minister Gordon Brown, I later realized.
Sir David took half within the closing ceremony on the Beijing Olympics. Pic: Reuters
I might travelled to Beijing with Mr Brown, through Afghanistan, and we spent the ultimate night of the Video games on the handover social gathering, when Boris Johnson – then London mayor – famously spoke in his speech about “wiff waff” (desk tennis) coming residence.
Throughout his Beijing go to, Mr Brown had been selling the concept of a Nice Britain soccer group competing on the 2012 Video games and there was hypothesis about Sir Alex being the group’s coach.
“Aah, Sir Alex,” Becks stated wistfully and apparently affectionately after I requested him about being re-united along with his former Manchester United supervisor through the interview. “Like a father to me.”
Later, on the flight residence to the UK, after I instructed Gordon Brown concerning the interview, the prime minister laughed. “That is humorous,” he stated.
“Why?” I requested him.
He replied: “He instructed me ‘If Sir Alex is supervisor, he will not decide me!'”
Beckham performed for Fergie at Manchester United from 1995 till 2003, when he joined Actual Madrid amid claims that Ferguson disapproved of the participant’s showbiz life-style.
By 2008 he was enjoying for LA Galaxy within the US.
However regardless of his canny, PR-savvy solutions in my interview, I noticed him work the room that night time in Beijing and glad-hand relentlessly.
He gave each interview requested of him and turned on the appeal on behalf of UK PLC to everybody current.
For politicians and prime ministers, sportsmen and girls like Beckham are pure gold. David Cameron was additionally a fan and was photographed sitting alongside Becks on the London Video games.
David Beckham and David Cameron watched BMX collectively on the London Olympics. Pic: Reuters
When “Goldenballs”, as spouse Victoria referred to as him, retired from soccer a 12 months later, a No 10 spokesman gushed: “The prime minister’s view is that David Beckham has been an excellent footballer all through his profession.
“However not solely that, he has been an excellent ambassador for this nation, not least if we bear in mind all of the work he did on serving to us win London 2012.”
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There was certainly a Nice Britain males’s soccer group on the Olympics, nevertheless it was coached by former England legend Stuart Pearce, not Sir Alex.
And Pearce, nicknamed “psycho” for his aggressive model on the pitch, did not decide Becks both, although he claimed he’d confronted strain from Downing Avenue to incorporate him.
Then in 2017, David Cameron’s former spin physician Craig Oliver claimed a senior Tory cupboard minister – thought to have been George Osborne – instructed giving Becks a peerage and appointing him sports activities minister in a 2013 cupboard reshuffle.
That by no means occurred both, clearly, although at the least now David Beckham is also a knight – identical to his “father determine” Sir Alex.
