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Prince William ‘cares deeply about tradition’ but Earthshot Prize shows he’s not afraid to modernise | UK News

The Owner Press by The Owner Press
October 5, 2025
in Business News
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A detailed adviser to Prince William has instructed Sky Information William “does care deeply about custom” however his Earthshot Prize reveals he isn’t afraid to modernise to verify his work “is sensible” for the era he’ll serve.

Marking a month to go till the fifth Earthshot Prize awards takes place in Rio de Janeiro in Brazil, Jason Knauf, the brand new chief government, says it reveals “the form of chief that Prince William desires to be, each now and sooner or later” but in addition the massive influence his affect can have on points just like the local weather disaster.

Mr Knauf has change into a detailed confidante of the Prince, having labored with him for ten years, and being there proper at first of the Earthshot journey, “when this factor was percolating, and he actually pushed us to make it one thing particular”.

However after discussions this week in regards to the “change” William desires to make when he is monarch, Mr Knauf instructed us the Prince would not wish to simply shake issues up for the sake of it.

“He does care deeply about custom, about his household’s legacy of service, and I believe Earthshot is a extremely good instance of how you are going to see that maintained sooner or later, however carried out in a approach that is sensible for the time”, he mentioned, including: “That is what his grandmother did.

“That is what his father’s been doing. Updating the custom for the era that they serve”.

Prince William joined actor Cate Blanchett during a visit to Earthshot Prize finalist Colorifix. Pic: Andrew Parsons / Kensington Palace
Picture:
Prince William joined actor Cate Blanchett throughout a go to to Earthshot Prize finalist Colorifix. Pic: Andrew Parsons / Kensington Palace

Explaining how within the early days they seemed carefully at different examples of previous royal prizes or initiatives, such because the Duke of Edinburgh Award, for inspiration, Mr Knauf mentioned: “You already know, we did not simply create this factor in a vacuum. It was about what sort of distinction may his management make?

“And one of many issues in regards to the royal household for generations, has been recognising the work of others.

“You already know, whether or not that is by way of the honours system, recognising folks in arts and group service or no matter it is likely to be, all that is doing is taking one thing that is actually conventional and placing a contemporary twist on it”.

Pic: AP
Picture:
Pic: AP

Final week, a TV programme was launched by which Prince William admitted, throughout an interview with Hollywood star Eugene Levy, that “change is on my agenda” when he turns into King.

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1:29

Prince William hinted at ‘change’ in an interview with Canadian TV presenter Euguene Levy

This weekend, the finalists for the fifth Earthshot awards are introduced, with 4 weeks to go till the ceremony takes place in Rio.

The prize recognises innovators arising with options to the world’s most urgent environmental issues.

Amongst this 12 months’s finalists within the working for the 5 £1m prizes are Matter, a British firm whose easy washer filters take away the best explanation for microplastics in our ocean; the world’s first absolutely ‘upcycled skyscraper’ in Australia, a Chinese language firm engaged on cell phone waste, and the nation of Barbados for its environmental focus.

Learn extra from Sky Information:
Radioactive issues could still derail momentum for Gaza peace
Details emerge of synagogue attacker’s life

For the primary time, the awards will happen in the identical nation, in the identical week because the UN local weather change convention COP30.

Prince William is the founder and president of The Earthshot Prize. Pic AP
Picture:
Prince William is the founder and president of The Earthshot Prize. Pic AP

Addressing whether or not the optimistic message of Earthshot will probably be overshadowed by the inevitable cut up opinions on tackling the local weather disaster that may come out of the convention in Belem, Mr Knauf mentioned: “The information round political disagreement and all of that stuff will probably be on the market, however that is one of many causes we created the prize, on to problem that pessimism and negativity, to say we have to get on with this work.

“Displaying world leaders that huge issues are taking place of their areas and of their nations and of their backyards ought to remind them that, truly, this is not one thing that is theoretical.

“The precise options that we want actually, actually do exist”.

Prince William will journey to Brazil on 3 November for engagements in Rio, highlighting environmental points, in addition to attending the awards on 5 November on the iconic Museum of Tomorrow.

In a video posted on his social media, the Prince explains how he continues to do that for his kids, saying: “The Earthshot Prize was based as a result of this decade issues.

“2030 is a threshold by which future generations will decide us; it’s the level at which our actions, or lack of them, could have formed eternally the trajectory of our planet.”



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