Sober buzz: The rise of the healthy drinker

In the midst of Dry January, many individuals are attempting to maintain the festive cheer alive, all whereas staying sober. No- and low-alcoholic drinks are more and more widespread and the business’s largest gamers are scrambling to search out methods to revenue from the pattern. However how lengthy will the excitement final? On this version of Individuals & Revenue, FRANCE 24’s Charles Pellegrin talks to 2 entrepreneurs from the sector. Jonathan Dubois is the founding father of Goxoa, a French zero-alcohol beer model particularly marketed in direction of athletes and the winner of the gold medal for the most effective non-alcoholic beer on the European Beer Problem. Additionally becoming a member of us is Paul Mathew, the founding father of Everleaf Drinks, a British firm that produces sustainably sourced non-alcoholic aperitifs. 



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