Taylor Swift has all the time had a present for turning bulletins right into a masterclass in advertising, and this week has been no totally different, as she dropped the information of her new mission. That’s proper, mere months after wrapping up her epic world Eras Tour, the pop icon has already unveiled her subsequent act: a brand new album entitled The Lifetime of a Showgirl.
It started together with her official web site bathed in glittering orange and a countdown ticking in the direction of 12:12 am on August 12. On Instagram, Taylor Nation teased a carousel of Eras Tour pictures, captioned with a sly nod: “See you subsequent period…” Moments later, Swifties went right into a frenzy when Travis Kelce teased a particular visitor look on his podcast, New Heights, that followers shortly deduced to be a selected picture of Swift.
When the clock struck, her website briefly crashed, reloading with scant particulars: the album would ship earlier than October 13, however the launch date remained underneath wraps. Then, as soon as Swift did certainly make her cameo on the podcast, she took a second to drop the information. Adorned with a swipe of orange lipstick—a deviation from her signature pink—she opened a briefcase to disclose a blurred vinyl. “That is my model new album,” she stated, as Kelce’s brother and co-host, Jason, screamed.
Ever the strategist, Swift adopted with an enigmatic Spotify playlist entitled, And child, that’s present enterprise for you, crammed with Max Martin co-penned hits—maybe an indication he’s behind her newest work? We expect so.
After dropping her eleventh album final yr, The Tortured Poets Department, whereas amid her billion-dollar Eras Tour, it’s a marvel how the 35-year-old has the time to create a complete new album already, however surprises are her specialty.
Although it’s been a monumental yr, her best triumph could also be reclaiming the masters of her first six albums earlier this yr for a reported $300 million USD.
Whereas followers have been surprised to listen to of the album’s launch, the second additionally marks her first look on Kelce’s podcast, confirming the 2 are as cherished up as ever after having fun with their downtime from touring and the NFL season.
In a single clip shared to the present’s Instagram, the 2, who’ve been relationship since 2023, are even captured flirting with one another over the color of Kelce’s jumper.
Watch the official announcement here.
