In Tommy Hilfiger’s 2024 Vacation marketing campaign, Sofia Richie Grainge and Damson Idris set the tone for a season of cinematic sophistication. In opposition to the elegant backdrop of a comfortable Los Angeles resort, the duo captures the magic of an intimate vacation social gathering and all its potential. Transferring seamlessly from room to room, Richie Grainge and Idris embody the festive spirit with heat and class, wrapped within the newest from Tommy Hilfiger.
“The vacations are all about embracing the magic and getting swept up within the second,” says Richie Grainge about her first marketing campaign since welcoming her first child. “Reward-giving is my method of displaying love and affection for household, and Tommy’s Vacation assortment—timeless, elegant, and easy—makes it simple to seek out one thing particular for everybody.”
Echoing her sentiments, British actor Damson Idris shares his tackle vacation dressing and his newest starring position.
“A vacation marketing campaign with Sofia— needed to convey my type A-game,” he jokes. Recognized for his London cool, Idris brings a refined edge to Tommy’s basic American silhouettes. “With Tommy’s assortment, you’re assured to depart an enduring impression at each celebration.”
The 2024 Vacation assortment showcases Hilfiger’s signature strategy to Americana, mixing cozy knits, elevated outerwear, and party-ready ensembles that ooze ease and confidence. It’s a set as timeless as it’s trendy—a wardrobe for each vacation event so we will deal with what actually issues.
Forward, see GRAZIA’s unique Q&A with the expertise.
What does this vacation marketing campaign imply to you?
Tommy Hilfiger: Sofia and Damson are international icons and authorities on dressing to impress. This marketing campaign fuses the worlds of vogue and leisure, displaying that the vacations are greater than only a second—they’re a vibrant expertise styled to perfection. It’s a contemporary twist on festive class, infusing the spirit of the season with cinematic type.
What a part of the vacations do you look ahead to most?
Damson: I like the assured vitality of the vacation season, because it’s all about attending to appear and feel your finest. Rising up, I used to be the child of the household, and my mum helped me stand out and get consideration by dressing me in tuxes. In the end, it’s all about celebrating with type and making life-long recollections.
Sofia: Yearly, I look ahead to all my household coming collectively and celebrating in custom. With everybody having such busy schedules, it’s so refreshing that we block out the time to spend the vacations collectively.
How do you steadiness consolation and glamour in your vacation type, particularly for these marathon household gatherings or New Yr’s Eve events?
Sofia: I like the vacations; they provide me an excuse to decorate to the nines. Regardless of the event, feeling relaxed is all the time my precedence. After I’m on the lookout for clothes, not solely do I wish to really feel glamorous and stylish, however I additionally wish to really feel comfy.
Damson: It’s about displaying up polished whereas all the time feeling comfy in your self. The hot button is conserving it easy and easy. Go for one thing basic like an Oxford shirt, tailor-made chino and timeless blazer. You’ll look sharp with out making an attempt too arduous—and really feel proper for each festive event.
What’s your go-to vacation social gathering look this season, and the way does it mirror your private type?
Sofia: In Tommy’s Vacation Assortment, my coronary heart pulls me to items which can be stylish and timeless, like this satin-draped high and skirt we captured for a night scene. It made me really feel comfy, elegant, and free to have enjoyable.
Damson: My type is mostly half tailor-made, half relaxed. I cherished the basic tux that appears made for holding courtroom throughout dinner, and the lengthy wool coat that can assist you make that dramatic and impeccable entrance.
When you might present one piece from the gathering to anybody, which might you select?
Sofia: It feels significant while you give one thing the particular person will really use—it exhibits that you simply actually know them. I might love to present the Breton striped cardigan as it may be dressed up or down, making it excellent for therefore many individuals on my listing. Or one thing particular just like the gold shoulder bag that offers a vacation outfit that additional vibrance and sparkle.
Damson: The key to purchasing present is to get one thing you secretly need your self. For me, on this assortment, I like the chunky cable knit flag sweater, which is so classically cool and unmistakably Tommy.
