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The Price Amazon Really Paid For The James Bond Franchise Rights Is Shockingly Low

The Owner Press by The Owner Press
October 25, 2025
in Newswire
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Daniel Craig's James Bond is seen in closeup in Casino Royale
Sony Photos

After preliminary experiences instructed Amazon had forked over $1 billion to realize full artistic management of the James Bond franchise, it appears the tech large really paid considerably much less. In response to a latest tax submitting, England’s best spy price Jeff Bezos simply $20 million — a steal, for those who ask me (although there are caveats).

When Amazon finally wrestled control of the James Bond franchise from stalwart custodians Barbara Broccoli and Michael G. Wilson, the narrative appeared pretty clear. The producers had guarded 007 as carefully as attainable ever since Broccoli’s father, Albert, handed them management within the mid-90s. Nothing may separate these two successors of the Broccoli legacy from their IP. Nothing, that’s, besides a dump truck full of cash. When Wilson and Broccoli lastly offered, we heard all about how Amazon had spent exorbitant quantities to lastly management the Bond saga after having already shelled out $8.5 billion for MGM.

On the time of Amazon’s full acquisition of the 007 IP, experiences emerged that claimed the corporate spent an additional $1 billion to lastly loosen Broccoli and Wilson’s grip, which type of made sense given how protecting of the property these two had been. Not solely had they been producing Bond movies for 30 years, they had been entrusted by their father and stepfather, respectively, to information the franchise he and former producer Harry Saltzman had so painstakingly constructed. However in line with a latest tax return from Broccoli and Wilson’s EON Productions, evidently Amazon wanted the comparatively small sum of $20 million to care for the producers’ loyalty to the world’s most well-known spy.

Bond price $20 million, however the deal is perhaps value extra


Daniel Craig's James Bond looks to his left as he sits at a poker table in Casino Royale
Sony Photos

As detailed in a bit from The Hollywood Reporter, a 2024 tax return from EON Productions — the corporate that has managed James Bond since his debut in 1962’s “Dr. No” —  incorporates a bit on “subsequent occasions” which incorporates the revelation that Amazon paid $20 million for full artistic management of the franchise:

“On 20 February 2025, the corporate entered into an settlement for the sale of its curiosity within the Bond franchise, all related property in addition to its subsidiary firms, B24 Restricted and B25 Restricted. The overall consideration for the sale amounted to $20 million (USD).”

When the deal was first introduced in February 2025, Deadline reported that sources had estimated its value at $1 billion. Nevertheless, the outlet additionally famous that particulars had been unknown and that the settlement may have included Amazon inventory choices. Now that the $20 million determine has been revealed, as THR notes, there might be additional parts to which we’re not privy, together with additional payouts primarily based on sure situations being met, bonuses, and, as Deadline initially hinted at, inventory choices. We all know the Broccoli household will proceed to learn financially from the Bond franchise as a result of a three way partnership construction within the deal. As such, with every part taken under consideration, the deal would possibly properly be value nearer to $1 billion.

However that is not what followers and most observers would have thought when preliminary experiences emerged. $1 billion appeared like a heck of some huge cash, however it additionally did not as a result of Barbara Broccoli and Michael G. Wilson’s aforementioned stewardship of the IP. 

Followers is perhaps shocked to listen to that Bond was value $20 million


Daniel Craig's James Bond looks across a poker table as he prepares to lay a card in Casino Royale
Sony Photos

As Deadline famous again in February 2025, Amazon initially overpaid for MGM when it acquired the studio, shelling out $8.5 billion. That gave them entry to the James Bond catalogue, however with out Barbara Broccoli, Michael G. Wilson, and EON Productions giving up their portion of Bond, Amazon would by no means have full artistic management of the saga and can be required to run each determination by way of the producers.

Quickly, Amazon founder Jeff Bezos reportedly reached a breaking point with Bond after Broccoli summarily dismissed the corporate executives as “f*****g idiots.” In a second that instructed the longtime producer was the true hero all of us wanted, Broccoli was additionally mentioned to have been postpone by Amazon Studios head Jennifer Salke utilizing the time period “content material” throughout a gathering — a phrase that ought to have lengthy been decommissioned as shortly as George Lazenby’s Bond.

Then, $1 billion later, Broccoli and Wilson had been out. Given their aforementioned dedication to Bond, an additional $1 billion for full management did not appear all that loopy. Besides it wasn’t $1 billion, it was $20 million, which is able to possible come as considerably of a shock for a lot of followers who absolutely anticipated a bigger price for this specific English establishment and the producers’ loyalty. Regardless, 007 is now within the palms of the People, who’ve no less than hired the perfect director for James Bond 26. What’s extra, Broccoli and Wilson did be sure to blow their Bond sky excessive within the divisive ending to “No Time to Die,” which took on new meaning following the Amazon sale. Hey, for those who had been promoting your cherished IP to a real-life Bond villain, you’d in all probability do the identical, particularly for those who weren’t getting no less than $1 billion for the difficulty.





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