In Might Equinox, a luxurious fitness center, launched a membership that prices $40,000 per 12 months—half the median family revenue in America, the place the chain is predicated. The plan contains blood assessments, a sleep coach and a nutritionist, in addition to entry to the group’s swanky golf equipment. Julia Klim of Equinox explains why individuals pay: “You should purchase a Chanel bag yearly, however well being and looking out properly is the final word luxurious image.”