“Always be hustlin’, ” was the credo of Travis Kalanick, co-founder and former boss of Uber. That mindset helped flip the corporate into the world’s largest ride-hailing platform, with operations in additional than 70 nations and 10,000 cities. Its identify has now turn out to be a generally used verb. However whereas Uber hustled, traders needed to be affected person. Though based 16 years in the past, it first turned an annual working revenue solely in 2023. Disrupting private transport whereas combating authorized battles over flouted rules and weathering sexual-harassment scandals proved tremendously pricey.