Visitors to Bangalore, India’s tech hub, shortly study why locals measure distances in minutes and never kilometres. Town’s clogged streets flip each outing right into a take a look at of persistence. Different giant cities within the nation are simply as dangerous. So it’s no shock that Indians are getting every part from biryanis and books to mangoes and cellphones delivered straight to their doorways—usually in underneath ten minutes. “Fast commerce” is a booming enterprise in India. Zomato, the most important firm within the trade, is valued at $26bn; its share value has practically doubled this yr. Swiggy, its closest rival, is predicted to go public on November thirteenth at a valuation of $11bn. Zepto, one other competitor based in 2021, is now price $5bn.