Alan: Let’s get going. We’ve all had an opportunity to think about some recent names for our new value-added membership service. The final time we met we talked about calling it Gold or Platinum: if it really works for the likes of American Categorical and Virgin Atlantic, it could actually work for us. However a few of you felt that we may very well be extra authentic. So let’s write our favorite concepts on the whiteboards, after which we’ll overview them. We wish a shortlist of three for Peter to select from.
